Kingdom Crossroads Podcast With Pastor Robert Thibodeau

A Brand in Your Hand Glenn Rudin If you are in business, or you have a podcast, etc. – you are establishing your brand. This brand is what distinguishes you from others out in the world. If I mention the word, “COKE” – what comes to mind. For the majority of you, probably the soda drink, “Coca-Cola.” But what if nobody knew what that was? I remember, when I first joined the Army. I was stationed at Fort Bliss, Texas for basic training. We finally earned our first 2 hour pass. I headed to the snack bar to have some of that GOOD FOOD that I had missed the past month or so. I went to the counter and asked for “A pop of coke.” The lady looked at me as if I was speaking French. She said, “What do you want?” I said “A pop, please.” She said, “What’s that?” I said, “A coke. A drink?” She then said, “OH, you want a soda?” You see, in Michigan, it’s called “pop.” Down south, it’s called “soda.” There are some that may have thought of “cocaine” when I said “coke.” But the majority, I hope, though of Coca-Cola. Did