Be Real Show

#446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.

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Sinopse

As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company. Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected. At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals. We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects research and buy solutions. That's why we help HR tech CEOs and marketing leaders like you evolve your marketing to focus on three pillars to build brand awareness, credibility, trust - and ultimately demand in the market for your solutions. Our demand generation process encompasses: Pillar 1: Strategy • Define your ideal customer profile to narrow down your audience to get better traction for bigger growth • Craft your uni