Mortgage Marketing Radio
From Facebook Ads to AI: A Modern Marketing Masterclass
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:02:56
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Sinopse
On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.Key Points Discussed:- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.- Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch.- The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting.- Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility.- Elevated REM Training as a resource for mastering AI and social media marketing tactics.- The importance