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Bizarre was originally formed in 1967 as a production company when Frank Zappa and his manager Herb Cohen negotiated their own production deal with Verve Records. The purpose of forming his own production company was to give Zappa complete creative control over his work and the works he planned to produce for others.Bizarre Records was then established in 1969 along with a companion label, Straight Records, with the intention to release albums by avant-garde artists on Bizarre, and recordings by more mainstream artists on Straight. Both labels were distributed by Warner Bros. Records.However, the original Bizarre Records concept failed to work out as expected due to issues with distribution and management. This led to some very unusual albums on the Straight label (Captain Beefheart, Alice Cooper), and Zappa and The Mothers of Invention were the only artists who stayed with Bizarre Records.When the original distribution contracts with Warner Bros. ended in 1973, most Bizarre and Straight recordings were re-is