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The Art of Self-Identification: How to Describe Your Ideal Customer in a Way That Resonates

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In this episode of the Well-Oiled Operations™ podcast, Stacy interviews Brandon Lucero about systematizing the voice of your business. They discuss the importance of consistent messaging and how to teach your team to communicate in a way that aligns with your brand. Brandon shares his insights on identifying the problems your business solves, connecting with your target audience, and using storytelling to build trust. Also in this episode: Describing a situation or symptom instead of using a specific word or phrase can help your audience self-identify with your message. Consistency in messaging is important, but leaving room for creativity and testing can lead to new and effective approaches. The lifespan of ads can vary, but the right angle, problem, and creative can always produce results. Listen to The New Generation Entrepreneur Podcast: https://brandonlucero.com/ Follow Brandon on IG: https://www.instagram.com/iambrandonlucero/   Work with Stacy Tuschl: Click HERE to Book A Call With Stacy In