Mortgage Marketing Radio

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**- 00:02:34 - Starting with available resources and emphasizing content value over production polish.- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.-