Foster Web Marketing Podcast

Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 2:51 Response Marketing 6:00 Working With CorelDRAW 7:06 Working With McAfee 10:12 The Hackable? Podcast 13:14 Attracting Big Brands 14:43 Marketing Professional Services 18:58 Experience-Based Branding 20:06 Performance Marketing 22:52 Experience and Memory 26:32 Creating Excitement 28:45 Developing a Branded Podcast 35:04 Marketing Is an Investment 36:34 Past Mistakes 37:50