Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

Short-Form Video Is the New Marketing Gateway Drug (406)

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The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search? And everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal. This week's links: Axel Springer Deals with OpenAI Pew Research on Teen Social Media Usage Everything You Know about Podcasts Is Wrong Sounds Profitable Podcast Research Spotify and Audiobook Streaming Dropbox and Third-Party AI How Anxiety Became Content Magna and OpenAP Data Deal This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landi