Social Pros Podcast

Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, nonexploitative ways?  Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories.  On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind th