Ann Kroeker, Writing Coach

"Never go to bed until you have a story to tell," says Kevin Lynch, Creative Director at Oatly. I heard him interviewed on a podcast and stopped jogging to write down what he said about that daily story: It could be a deep thing that you learned, it could be a movie that you saw, it could be a way you took home, it could be a conversation that you had…it could be anything.”1 Indeed, we can live a “storied life” without a celebrity-level lifestyle full of famous people and fabulous soirees. We’re living “story-worthy” moments each day—we simply need to notice them…and capture them. Every day we have understated interactions and flashes of insight that create meaning. In fact, simpler, subtler, more relatable stories can captivate readers far better than wild escapades that don’t show any change. These daily stories serve as fodder for our work, weaving into what we write as anecdotes, illustrations. Sometimes they serve as the narrative spine of a full-length project. Thus, the more st