Foster Web Marketing Podcast

Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring the value of SEO, PPC, email, and social media to help his clients grow beyond expectation! Here’s a Glimpse of What You’ll Learn 0:10 Introduction 0:30 About Rise Marketing Group 2:13 Working at Google & Yahoo 4:04 Entrepreneurship in Marketing 5:54 Rise Marketing Group’s Niches 7:09 SMB Marketing 9:44 Ecommerce Marketing 12:46 Applying Tech to Marketing 14:49 Utilizing AI & Machine Learning 16:36 Working With GA4 17:21 Media Recommendations 19:40 An Homage to Dan Kennedy 22:18 More About Ben & Closing Thoughts A modern business needs a modern approach to marketing. In a world that is constantly evolving,