Trade Show Insights

Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what The Exhibitor Advocate is and how to access the resources provided to help exhibitors: Address rising costs and potential solutions Work with show management to set up an Exhibitor Advisory Council Know where to watch for unexpected or hidden fees Calculate return on their exhibiting investment (ROI) with established metrics Related links: Learn more about or join The Exhibitor Advocate Access the Maxbi tool to measure exhibit success Request the