Ux Australia Audio (from 2015)
UXA2023 Penny Goodwin - Information Architecture and product development
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:21:50
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Sinopse
Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits? In this talk I will share ideas and approaches on: - A better way to explain IA to product people/stakeholders - How to frame IA work in terms of stories, strategy and metrics