Aussie Hoopla (old Feed)

Last week NBA Superstar Andrew Bogut tweeted about an article witten by Melbourne based entrepreneur, author, and marketer Pete Williams two years ago that detailed the short comings of the NBL's marketing strategies. The twitter-verse exploded with comments about the article and debate opened on what exactly should the NBL be doing in terms of marketing it's product? Aussie Hoopla's "Hyping the Hoopla" team of Dan Boyce and his co host Matt Smith, who played for four different NBL teams during his career brought Pete on the show to discuss his blog and look at what the NBL is doing well, doing poorly and could be doing better to market and promote the game nationally. SUBSCRIBE TO AUSSIE HOOPLA ON ITUNES