Matthew Steffen's Podcast

Battlenomics is a marketing systems that guides you to the top of your business sector. There are four pillars to Battlenomics, and they are: Inline Competitor Intersecting Competitor Perpendicular Competitor Parallel Competitor Let's take a look at each one: 1 - Inline Competitor An Inline Competitor offers the same exact product and benefit as you. If you sell cheese, all other cheese dealers are inline competitors because the value and product of their business is completely inline with yours. 2 - Intersecting Competitor An Intersecting Competitor offers the same product as you, but with a different benefit. For example, all sneakers (“tennis shoes” if you’re Southern), are relatively similar product-to-product. However, some sneakers are for running, some are for bowling and some are simply for looking good. While the product is the same, the benefit differs from product to product. 3 - Perpendicular Competitor In your competition business plan, place an illustration of a hear