Carnegie Science Center's Podcast

This is the Q&A portion of the evening. *A correction from the Q&A: Zipcar's IPO was in April 2011. Zipcar common stock traded on NASDAQ under the ticker symbol "ZIP" until 14 March 2013, when Avis Budget Group acquired Zipcar for US$500 million in cash. Eric J. Beckman Chemical Engineering Department University of Pittsburgh Many consumers would agree that using truly environmentally friendly products is a good thing. However, having to wade through a sea of less-than-accurate "green" advertising claims as well as the perception that greener products don't work as well or are more expensive than their conventional cousins has left customers feeling blue. The widespread use of misleading green claims has produced rampant skepticism regarding industry’s ability to design truly greener products leading some economists to conclude that without government support, greener products can't survive. Eric Beckman hopes to change that. Beckman believes it is possible to achieve real eco-innovation, where pe