Marketing e comunicação na era digital - Fale diretamente com o cliente! é o livro que todo profissional de marketing ou publicitário ambicioso, progressista e com uma...
“Em tempo real” significa que novos acontecimentos hoje ocorrem em minutos, e não em dias. Desse modo, as empresas desenvolvem (ou aperfeiçoam) produtos e serviços...
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. The New Rules of Marketing & PR,...
The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential...
What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and...
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most...
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your...
Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their...
THE GRATEFUL DEAD-Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade...