Marketing e comunicação na era digital - Fale diretamente com o cliente! é o livro que todo profissional de marketing ou publicitário ambicioso, progressista e com uma...
Marketing e Comunicação em Tempo Real
“Em tempo real” significa que novos acontecimentos hoje ocorrem em minutos, e não em dias. Desse modo, as empresas desenvolvem (ou aperfeiçoam) produtos e serviços...
Real Time Marketing and PR How to Earn Attention in Today's Hyper-Fast World
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a...
New Rules of Marketing & PR, Fourth Edition, the How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. The New Rules of Marketing & PR,...
The New Rules of Marketing & PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential...
World Wide Rave Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and...
Beyond Viral How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most...
Social Media Metrics How to Measure and Optimize Your Marketing Investment
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your...
Tuned In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their...
Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History
THE GRATEFUL DEAD-Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade...