Make Some Noise: The Unconventional Road To Dominance

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Sinopse

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.

Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms?

After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it?

In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Capítulos

  • 001 MakeSomeNoise OPEN

    Duração: 36s
  • 002 MakeSomeNoise Introduction

    Duração: 27min
  • 003 MakeSomeNoise Chapter1 WhatKindOfNoiseAreYouMaking

    Duração: 01h11min
  • 004 MakeSomeNoise Chapter2 ObjectsInMirrorAreCloserThanTheyAppear

    Duração: 01h21min
  • 005 MakeSomeNoise Chapter3 TruthInPackagingItalianStyle

    Duração: 01h15min
  • 006 MakeSomeNoise Chapter4 YourMarketDidn'tChangeAndNeitherDidYou

    Duração: 01h02min
  • 007 MakeSomeNoise Chapter5 BewareBrainPainAndTheCoalMineCanariesOfCommoditization

    Duração: 49min
  • 008 MakeSomeNoise Chapter6 WhyAndHowBusinessesLoseTheirCompetitiveness

    Duração: 30min
  • 009 MakeSomeNoise Chapter7A It sAboutToGetLoudYourJourneyToDominationStarts Here

    Duração: 32min
  • 011 MakeSomeNoise Chapter8 MoreRoadWorkAhead

    Duração: 24min
  • 012 MakeSomeNoise Chapter9 UsingNoiseCubedAsYourNewGPS

    Duração: 31min
  • 013 MakeSomeNoise Chapter10 ToolsToLightenYourLoadAndSimplifyYourJourney

    Duração: 23min
  • 014 MakeSomeNoise Chapter11 SayWhatYouDoDoWhatYouSay

    Duração: 01h02min
  • 015 MakeSomeNoise Chapter12A BeholdTheIndefensibleWeaponsOfMassAttraction

    Duração: 42min
  • 017 MakeSomeNoise Chapter13A Grab Your Helmet (and Cape) and Rally the Troops

    Duração: 59min
  • 018 MakeSomeNoise Chapter13B GrabYourHelmet(AndCape)AndRallyTheTroops

    Duração: 50min
  • 019 MakeSomeNoise Chapter14 YoullKnowNoiseCubedIsWorkingForYouWhen

    Duração: 32min
  • 020 MakeSomeNoise Close

    Duração: 01min