Steve Jobs

Steve Jobs

Sinopse

Introduction

In a clear, elegant biographical voice, Walter Isaacson provides an unflinching portrait of the most important technological and innovative personality of the modern era: Apple’s founder and chief thinker, Steve Jobs. Through a series of unprecedented interviews with Jobs—as well as interviews with more than 100 friends, family members, colleagues, adversaries, admirers, and imitators—Isaacson documents the transformation of an ambitious Silicon Valley whiz kid into one of the most feared and respected business leaders of his generation and quite possibly of all time; arriving at some hard truths about a man who defined the intersection of art and technology for the digital age and the future to come. 

Topics & Questions for Discussion

1.  Discuss Jobs’ harsh binary system of appraisal. Why do you think it worked so well in tangent with his style of leadership? Do you think there is merit in living to such high standards? Is it unrealistic or ultimately impractical?

2.  Which do you think is more beneficial for the future of technology: end-to-end hardware and software integration or open and customizable systems? Do you agree with Jobs that good products can only come from closed, centralized environments? Why or why not?

3.  Chapter 11 is titled “The Reality Distortion Field: Playing by His Own Set of Rules.” Discuss this term and how it is used to both compliment and criticize Jobs. How did Jobs’ “reality distortion field” influence those around him? Do you think this kind of denial or warping of expectations should be used to motivate employees?

4.  Do you view Apple as representative of the alternative counterculture Steve Jobs originated from, or part of a techno-corporate “Big Brother” that he so ardently railed against? 

5.  Discuss Apple’s revitalization after Jobs’ return, particularly the distillation of Apple’s offerings from a slew of products to only a handful. Is there some inherent risk in limiting your projects and “trimming the fat?” Do you think this is a business model other technology companies should follow? Why or why not? In your opinion, does it afford greater focus or limit a company’s potential?

6.  Consider the core tenets of Jobs’ vision: poetry connected to engineering, bold and simple design, the intersection of technology and liberal arts, and ease of use through end-to-end integration. How does Apple and its products exemplify these ideals?

7.  Isaacson writes, “The theory, shared by many, is that the tough love made him wiser and more mature. But it’s not that simple. At the company he founded after being ousted from Apple, Jobs was able to indulge all of his instincts, both good and bad. He was unbound. The result was a series of spectacular products that were dazzling market flops. This was the true learning experience. What prepared him for the great success he would have in Act III was not his ouster from Act I at Apple but his brilliant failures in Act II.” Do you share this opinion?  Discuss Jobs’ time with NeXT and his involvement with Pixar in your answer. How did these ventures ready him for a powerful return to the company he founded?

8.  Jobs’ is quoted as saying, “I discovered that the best innovation is sometimes the company, the way you organize a company.” Can a streamlined company spawn innovation more so than a single creative individual? Is Jobs’ greatest legacy his operational approach or Apple as a larger corporate entity?

9.  How did Jobs approach industry competitors? Consider the statement he made at the 1997 Macworld conference: “‘Apple lives in an ecosystem…It needs help from other partners. Relationships that are destructive don’t help anybody in this industry.’” Did he always adhere to this principle of partnerships and existing within an ecosystem?

10. Discuss the merits and pitfalls of Jobs’ obsession with design—from Apple products, to paint color in its factories, to retail spaces, and even the look of Lee Clow’s advertisements. Consider the following quote from Jobs in your response: “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”

11.  Consider Apple’s approach to brand marketing and advertisement. What is the ultimate goal in Apple’s advertising? Discuss the “Think Different” campaign of 1997. What was the campaign’s message? How did it position Apple’s products and corporate identity? Consider the following quote in your response: “It was designed to celebrate not what the computers could do, but what creative people could do with the computers.” Why is this an important distinction?

12.  Jobs held closely to Mike Markkula’s edict that a good company must “impute”—that everything from packaging to marketing must convey a product’s value and concept. How does Apple accomplish this? Can you think of any other products that you consume or interact with that also “impute”?

13.  Jobs was convinced that a consumer did not know what they want—that often it was up to innovators to predict what the next great necessity or commodity would be. Do you agree? How can this basic principle be applied to all forms of business? What do you envision the “next big thing” to be?

14.  How has your perspective of Apple as a corporate entity and of Steve Jobs as an individual changed after reading this biography? Would you ever want to work for someone like Steve Jobs? Why or why not?

15.  Jobs had a penchant for taking his passion to the smallest levels, going so far as to trade barbs with bloggers and interact with consumers. Should a CEO be involved on the ground level of the corporation? How did Jobs’ personal commitment to defending his products and his company’s contribute to his iconology?

Enhance Your Discussion 

1.  Visit a local Apple store and note the design and layout of the space. Is the store successful in “imputing?” Is each function of the store’s sections intuitive through its design? What kind of emotional, visual, and intellectual response do you have when you enter an Apple store?

2.  Reflect on how Apple products have influenced your daily life. What Apple products do you own? How have these devices impacted how you work, how you communicate, or how you ingest media?

3.  Use your critical eye to consider the functions of furniture and appliances in your household. Is the product efficient? Isthere a connection between design and functionality? Do you see any room for improvement or innovation? How could Jobs’ principle of simplicity in design improve these everyday products?

4.  Watch one of Jobs’ Apple keynote presentations. How would you describe his presentation style? His communication style? How does he build excitement and intrigue? For the full archive of Apple keynote presentations and announcements, visit http://itunes.apple.com/us/podcast/apple-keynotes/id275834665.

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Capítulos

  • SteveJobsUAB 01 Open

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  • SteveJobsUAB 02 ThePeople

    Duração: 13s

  • SteveJobsUAB 03 Introduction

    Duração: 12min

  • SteveJobsUAB 04 Chapter1

    Duração: 12min

  • SteveJobsUAB 05 SiliconValley

    Duração: 17min

  • SteveJobsUAB 06 School

    Duração: 23min

  • SteveJobsUAB 07 Chapter2

    Duração: 11min

  • SteveJobsUAB 08 InAddition

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  • SteveJobsUAB 09 TheBlueBox

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  • SteveJobsUAB 10 Chapter3

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  • SteveJobsUAB 11 ReedCollege

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  • SteveJobsUAB 12 RobertFriedland

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  • SteveJobsUAB 13 DropOut

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  • SteveJobsUAB 14 Chapter4

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  • SteveJobsUAB 15 TheSearch

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  • SteveJobsUAB 16 BreakOut

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  • SteveJobsUAB 17 Chapter5

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  • SteveJobsUAB 18 TheHomeBrew

    Duração: 09min

  • SteveJobsUAB 19 AppleIsBorn

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  • SteveJobsUAB 20 GarageBand

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  • SteveJobsUAB 21 Chapter6

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  • SteveJobsUAB 22 MikeMarkulla

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  • SteveJobsUAB 23 RegisMcKenna

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  • SteveJobsUAB 24 Chapter7

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  • SteveJobsUAB 25 Chapter8

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  • SteveJobsUAB 26 XeroxPARC

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  • SteveJobsUAB 27 GreatArtistsSteal

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  • SteveJobsUAB 28 Chapter9

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  • SteveJobsUAB 29 BabyYoureA

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  • SteveJobsUAB 30 Chapter10

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  • SteveJobsUAB 31 TexacoTowers

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  • SteveJobsUAB 32 Chapter11

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  • SteveJobsUAB 33 Chapter12

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  • SteveJobsUAB 34 LikeAPorsche

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  • SteveJobsUAB 35 Chapter13

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  • SteveJobsUAB 36 EndToEnd

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  • SteveJobsUAB 37 MachinesOfThe

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  • SteveJobsUAB 38 LetsBePirates

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  • SteveJobsUAB 39 JobsAnd

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  • SteveJobsUAB 40 Chapter14

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  • SteveJobsUAB 41 TheHoneymoon

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  • SteveJobsUAB 42 Chapter15

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  • SteveJobsUAB 43 The1984Ad

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  • SteveJobsUAB 44 PublicityBlast

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  • SteveJobsUAB 45 January24

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  • SteveJobsUAB 46 Chapter16

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  • SteveJobsUAB 47 AfterAWhile

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  • SteveJobsUAB 48 TheBattleOfTheGUI

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  • SteveJobsUAB 49 Chapter17

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  • SteveJobsUAB 50 Falling

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  • SteveJobsUAB 51 ThirtyYearsOld

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  • SteveJobsUAB 52 Exodus

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  • SteveJobsUAB 53 Showdown

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  • SteveJobsUAB 54 PlottingACoup

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  • SteveJobsUAB 55 SevenDaysInMay

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  • SteveJobsUAB 56 MondayMay27th

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  • SteveJobsUAB 57 LikeARollingStone

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  • SteveJobsUAB 58 Chapter18

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  • SteveJobsUAB 59 ToBeOnYourOwn

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  • SteveJobsUAB 60 TheComputer

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  • SteveJobsUAB 61 PerotToTheRescue

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  • SteveJobsUAB 62 GatesAndNext

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  • SteveJobsUAB 63 IBM

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  • SteveJobsUAB 64 TheLaunch

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  • SteveJobsUAB 65 Chapter19

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  • SteveJobsUAB 66 Animation

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  • SteveJobsUAB 67 TinToy

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  • SteveJobsUAB 68 Chapter20

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  • SteveJobsUAB 69 FindingJoannAnd

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  • SteveJobsUAB 70 TheLostFather

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  • SteveJobsUAB 71 Lisa

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  • SteveJobsUAB 72 TheRomantic

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  • SteveJobsUAB 73 Chapter21

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  • SteveJobsUAB 74 TheWedding

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  • SteveJobsUAB 75 AFamilyHome

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  • SteveJobsUAB 76 LisaMovesIn

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  • SteveJobsUAB 77 Children

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  • SteveJobsUAB 78 Chapter22

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  • SteveJobsUAB 79 Cut

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  • SteveJobsUAB 80 ToInfinity

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  • SteveJobsUAB 81 Chapter23

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  • SteveJobsUAB 82 AppleFalling

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  • SteveJobsUAB 83 SlouchingToward

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  • SteveJobsUAB 84 Chapter24

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  • SteveJobsUAB 85 ExitPerusedBy

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  • SteveJobsUAB 86 AtTimes

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  • SteveJobsUAB 87 MacworldBoston

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  • SteveJobsUAB 88 TheMicrosoftPact

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  • SteveJobsUAB 89 Chapter25

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  • SteveJobsUAB 90 iCEO

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  • SteveJobsUAB 91 KillingTheClones

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  • SteveJobsUAB 92 ProductLineReview

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  • SteveJobsUAB 93 Chapter26

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  • SteveJobsUAB 94 InsideThe

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  • SteveJobsUAB 95 Chapter27

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  • SteveJobsUAB 96 TheLaunch

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  • SteveJobsUAB 97 Chapter28

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  • SteveJobsUAB 98 MockTurtlenecks

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  • SteveJobsUAB 99 FromiCEOTo

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  • SteveJobsUAB 100 Chapter29

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  • SteveJobsUAB 101 ThePrototype

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  • SteveJobsUAB 102 WoodStoneSteel

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  • SteveJobsUAB 103 AnotherNotable

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  • SteveJobsUAB 104 Chapter30

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  • SteveJobsUAB 105 Firewire

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  • SteveJobsUAB 106 iTunes

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  • SteveJobsUAB 107 TheiPod

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  • SteveJobsUAB 108 ThatsIt

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  • SteveJobsUAB 109 TheWhitenessOf

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  • SteveJobsUAB 110 Chapter31

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  • SteveJobsUAB 111 HerdingCats

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  • SteveJobsUAB 112 Microsoft

    Duração: 10min

  • SteveJobsUAB 113 MrTambourine

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  • SteveJobsUAB 114 Chapter32

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  • SteveJobsUAB 115 BobDylan

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  • SteveJobsUAB 116 TheBeatles

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  • SteveJobsUAB 117 Bono

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  • SteveJobsUAB 118 YoYoMa

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  • SteveJobsUAB 119 Chapter33

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  • SteveJobsUAB 120 StevesOwnMovie

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  • SteveJobsUAB 121 TheDivorce

    Duração: 15min

  • SteveJobsUAB 122 TheImpasse

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  • SteveJobsUAB 123 Chapter34

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  • SteveJobsUAB 124 IntelInside

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  • SteveJobsUAB 125 Options

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  • SteveJobsUAB 126 Chapter35

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  • SteveJobsUAB 127 TheStanfordCommencement

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  • SteveJobsUAB 128 ALionAtFifty

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  • SteveJobsUAB 129 InAncientRome

    Duração: 09min

  • SteveJobsUAB 130 Chapter36

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  • SteveJobsUAB 131 MultiTouch

    Duração: 08min

  • SteveJobsUAB 132 GorillaGlass

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  • SteveJobsUAB 133 TheDesign

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  • SteveJobsUAB 134 TheLaunch

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  • SteveJobsUAB 135 Chapter37

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  • SteveJobsUAB 136 Memphis

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  • SteveJobsUAB 137 Return

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  • SteveJobsUAB 138 Chapter38

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  • SteveJobsUAB 139 TheLaunch

    Duração: 13min

  • SteveJobsUAB 140 Advertising

    Duração: 06min

  • SteveJobsUAB 141 Apps

    Duração: 07min

  • SteveJobsUAB 142 PublishingAnd

    Duração: 19min

  • SteveJobsUAB 143 Chapter39

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  • SteveJobsUAB 144 FlashTheApp

    Duração: 12min

  • SteveJobsUAB 145 Antennagate

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  • SteveJobsUAB 146 HereComesTheSun

    Duração: 02min

  • SteveJobsUAB 147 Chapter40

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  • SteveJobsUAB 148 iCloud

    Duração: 11min

  • SteveJobsUAB 149 ANewCampus

    Duração: 09min

  • SteveJobsUAB 150 Chapter41

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  • SteveJobsUAB 151 PresidentObama

    Duração: 08min

  • SteveJobsUAB 152 ThirdMedicalLeave

    Duração: 12min

  • SteveJobsUAB 153 Visitors

    Duração: 09min

  • SteveJobsUAB 154 ThatDayHasCome

    Duração: 12min

  • SteveJobsUAB 155 Chapter42

    Duração: 18min

  • SteveJobsUAB 156 AndOneMoreThing

    Duração: 10min

  • SteveJobsUAB 157 Coda

    Duração: 01min

  • SteveJobsUAB 158 Outro

    Duração: 01min