Steve Jobs [abridged]

Steve Jobs [abridged]

Sinopse

Introduction

In a clear, elegant biographical voice, Walter Isaacson provides an unflinching portrait of the most important technological and innovative personality of the modern era: Apple’s founder and chief thinker, Steve Jobs. Through a series of unprecedented interviews with Jobs—as well as interviews with more than 100 friends, family members, colleagues, adversaries, admirers, and imitators—Isaacson documents the transformation of an ambitious Silicon Valley whiz kid into one of the most feared and respected business leaders of his generation and quite possibly of all time; arriving at some hard truths about a man who defined the intersection of art and technology for the digital age and the future to come. 

Topics & Questions for Discussion

1.  Discuss Jobs’ harsh binary system of appraisal. Why do you think it worked so well in tangent with his style of leadership? Do you think there is merit in living to such high standards? Is it unrealistic or ultimately impractical?

2.  Which do you think is more beneficial for the future of technology: end-to-end hardware and software integration or open and customizable systems? Do you agree with Jobs that good products can only come from closed, centralized environments? Why or why not?

3.  Chapter 11 is titled “The Reality Distortion Field: Playing by His Own Set of Rules.” Discuss this term and how it is used to both compliment and criticize Jobs. How did Jobs’ “reality distortion field” influence those around him? Do you think this kind of denial or warping of expectations should be used to motivate employees?

4.  Do you view Apple as representative of the alternative counterculture Steve Jobs originated from, or part of a techno-corporate “Big Brother” that he so ardently railed against? 

5.  Discuss Apple’s revitalization after Jobs’ return, particularly the distillation of Apple’s offerings from a slew of products to only a handful. Is there some inherent risk in limiting your projects and “trimming the fat?” Do you think this is a business model other technology companies should follow? Why or why not? In your opinion, does it afford greater focus or limit a company’s potential?

6.  Consider the core tenets of Jobs’ vision: poetry connected to engineering, bold and simple design, the intersection of technology and liberal arts, and ease of use through end-to-end integration. How does Apple and its products exemplify these ideals?

7.  Isaacson writes, “The theory, shared by many, is that the tough love made him wiser and more mature. But it’s not that simple. At the company he founded after being ousted from Apple, Jobs was able to indulge all of his instincts, both good and bad. He was unbound. The result was a series of spectacular products that were dazzling market flops. This was the true learning experience. What prepared him for the great success he would have in Act III was not his ouster from Act I at Apple but his brilliant failures in Act II.” Do you share this opinion?  Discuss Jobs’ time with NeXT and his involvement with Pixar in your answer. How did these ventures ready him for a powerful return to the company he founded?

8.  Jobs’ is quoted as saying, “I discovered that the best innovation is sometimes the company, the way you organize a company.” Can a streamlined company spawn innovation more so than a single creative individual? Is Jobs’ greatest legacy his operational approach or Apple as a larger corporate entity?

9.  How did Jobs approach industry competitors? Consider the statement he made at the 1997 Macworld conference: “‘Apple lives in an ecosystem…It needs help from other partners. Relationships that are destructive don’t help anybody in this industry.’” Did he always adhere to this principle of partnerships and existing within an ecosystem?

10. Discuss the merits and pitfalls of Jobs’ obsession with design—from Apple products, to paint color in its factories, to retail spaces, and even the look of Lee Clow’s advertisements. Consider the following quote from Jobs in your response: “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”

11.  Consider Apple’s approach to brand marketing and advertisement. What is the ultimate goal in Apple’s advertising? Discuss the “Think Different” campaign of 1997. What was the campaign’s message? How did it position Apple’s products and corporate identity? Consider the following quote in your response: “It was designed to celebrate not what the computers could do, but what creative people could do with the computers.” Why is this an important distinction?

12.  Jobs held closely to Mike Markkula’s edict that a good company must “impute”—that everything from packaging to marketing must convey a product’s value and concept. How does Apple accomplish this? Can you think of any other products that you consume or interact with that also “impute”?

13.  Jobs was convinced that a consumer did not know what they want—that often it was up to innovators to predict what the next great necessity or commodity would be. Do you agree? How can this basic principle be applied to all forms of business? What do you envision the “next big thing” to be?

14.  How has your perspective of Apple as a corporate entity and of Steve Jobs as an individual changed after reading this biography? Would you ever want to work for someone like Steve Jobs? Why or why not?

15.  Jobs had a penchant for taking his passion to the smallest levels, going so far as to trade barbs with bloggers and interact with consumers. Should a CEO be involved on the ground level of the corporation? How did Jobs’ personal commitment to defending his products and his company’s contribute to his iconology?

Enhance Your Discussion 

1.  Visit a local Apple store and note the design and layout of the space. Is the store successful in “imputing?” Is each function of the store’s sections intuitive through its design? What kind of emotional, visual, and intellectual response do you have when you enter an Apple store?

2.  Reflect on how Apple products have influenced your daily life. What Apple products do you own? How have these devices impacted how you work, how you communicate, or how you ingest media?

3.  Use your critical eye to consider the functions of furniture and appliances in your household. Is the product efficient? Isthere a connection between design and functionality? Do you see any room for improvement or innovation? How could Jobs’ principle of simplicity in design improve these everyday products?

4.  Watch one of Jobs’ Apple keynote presentations. How would you describe his presentation style? His communication style? How does he build excitement and intrigue? For the full archive of Apple keynote presentations and announcements, visit http://itunes.apple.com/us/podcast/apple-keynotes/id275834665.

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Capítulos

  • SteveJobsABR 001 Open

    Duração: 33s

  • SteveJobsABR 002 ThePeople

    Duração: 13s

  • SteveJobsABR 003 Introduction

    Duração: 12min

  • SteveJobsABR 004 Childhood

    Duração: 08min

  • SteveJobsABR 005 SiliconValley

    Duração: 06min

  • SteveJobsABR 006 School

    Duração: 10min

  • SteveJobsABR 007 OddCouple

    Duração: 05min

  • SteveJobsABR 008 TheBlueBox

    Duração: 03min

  • SteveJobsABR 009 TheDropOut

    Duração: 02min

  • SteveJobsABR 010 ReedCollege

    Duração: 05min

  • SteveJobsABR 011 RobertFriedland

    Duração: 03min

  • SteveJobsABR 012 DropOut

    Duração: 03min

  • SteveJobsABR 013 AtariAndIndia

    Duração: 09min

  • SteveJobsABR 014 TheAppleI

    Duração: 05min

  • SteveJobsABR 015 TheAltairWasnt

    Duração: 05min

  • SteveJobsABR 016 AppleIsBorn

    Duração: 05min

  • SteveJobsABR 017 GarageBand

    Duração: 03min

  • SteveJobsABR 018 TheAppleII

    Duração: 06min

  • SteveJobsABR 019 MikeMarkulla

    Duração: 06min

  • SteveJobsABR 020 RegisMcKenna

    Duração: 05min

  • SteveJobsABR 021 ChrisannAndLisa

    Duração: 07min

  • SteveJobsABR 022 XeroxAndLisa

    Duração: 03min

  • SteveJobsABR 023 TheXerox

    Duração: 02min

  • SteveJobsABR 024 GreatArtistSteal

    Duração: 03min

  • SteveJobsABR 025 GoingPublic

    Duração: 04min

  • SteveJobsABR 026 TheMacIsBorn

    Duração: 03min

  • SteveJobsABR 027 TexacoTowers

    Duração: 02min

  • SteveJobsABR 028 TheReality

    Duração: 05min

  • SteveJobsABR 029 TheDesign

    Duração: 02min

  • SteveJobsABR 030 LikeAPorsche

    Duração: 06min

  • SteveJobsABR 031 BuildingTheMac

    Duração: 02min

  • SteveJobsABR 032 MachinesOfTheYear

    Duração: 02min

  • SteveJobsABR 033 LetsBePirates

    Duração: 02min

  • SteveJobsABR 034 EnterSculley

    Duração: 04min

  • SteveJobsABR 035 TheHoneymoon

    Duração: 02min

  • SteveJobsABR 036 TheLaunch

    Duração: 02min

  • SteveJobsABR 037 The1984Ad

    Duração: 03min

  • SteveJobsABR 038 PublicityBlast

    Duração: 03min

  • SteveJobsABR 039 GatesAndJobs

    Duração: 04min

  • SteveJobsABR 040 AfterAWhile

    Duração: 03min

  • SteveJobsABR 041 Icarus

    Duração: 02min

  • SteveJobsABR 042 Falling

    Duração: 02min

  • SteveJobsABR 043 ThirtyYearsOld

    Duração: 02min

  • SteveJobsABR 044 Exodus

    Duração: 02min

  • SteveJobsABR 045 Showdown

    Duração: 04min

  • SteveJobsABR 046 SevenDaysInMay

    Duração: 08min

  • SteveJobsABR 047 JobsSlipped

    Duração: 01min

  • SteveJobsABR 048 NEXT

    Duração: 02min

  • SteveJobsABR 049 ToBeOnYourOwn

    Duração: 02min

  • SteveJobsABR 050 PerotToTheRescue

    Duração: 01min

  • SteveJobsABR 051 BillGatesWas

    Duração: 01min

  • SteveJobsABR 052 TheLaunchOctober

    Duração: 01min

  • SteveJobsABR 053 PIXAR

    Duração: 05min

  • SteveJobsABR 054 TheDigital

    Duração: 02min

  • SteveJobsABR 055 ARegularGuy

    Duração: 04min

  • SteveJobsABR 056 FindingJoanne

    Duração: 04min

  • SteveJobsABR 057 TheLostFather

    Duração: 04min

  • SteveJobsABR 058 Lisa

    Duração: 01min

  • SteveJobsABR 059 TheRomantic

    Duração: 04min

  • SteveJobsABR 060 FamilyMan

    Duração: 07min

  • SteveJobsABR 061 JobsAgain

    Duração: 02min

  • SteveJobsABR 062 Instead

    Duração: 02min

  • SteveJobsABR 063 LisaMovesIn

    Duração: 02min

  • SteveJobsABR 064 Children

    Duração: 02min

  • SteveJobsABR 065 ToyStory

    Duração: 02min

  • SteveJobsABR 066 WasToyStory

    Duração: 02min

  • SteveJobsABR 067 TheSecondComing

    Duração: 04min

  • SteveJobsABR 068 SlouchingToward

    Duração: 04min

  • SteveJobsABR 069 TheRestoration

    Duração: 08min

  • SteveJobsABR 070 AtTimes

    Duração: 05min

  • SteveJobsABR 071 MacworldBoston

    Duração: 08min

  • SteveJobsABR 072 ThinkDifferent

    Duração: 03min

  • SteveJobsABR 073 AsHeWas

    Duração: 01min

  • SteveJobsABR 074 KillingTheClones

    Duração: 01min

  • SteveJobsABR 075 ProductLineReview

    Duração: 03min

  • SteveJobsABR 076 DesignPrinciples

    Duração: 05min

  • SteveJobsABR 077 InsideTheStudio

    Duração: 02min

  • SteveJobsABR 078 TheiMac

    Duração: 01min

  • SteveJobsABR 079 CarpingWas

    Duração: 01min

  • SteveJobsABR 080 CEO

    Duração: 06min

  • SteveJobsABR 081 FromiCEOToCEO

    Duração: 03min

  • SteveJobsABR 082 AppleStores

    Duração: 01min

  • SteveJobsABR 083 WoodStoneSteel

    Duração: 03min

  • SteveJobsABR 084 TheDigitalHub

    Duração: 04min

  • SteveJobsABR 085 iTunes

    Duração: 01min

  • SteveJobsABR 086 TheiPod

    Duração: 03min

  • SteveJobsABR 087 ThatsIt

    Duração: 03min

  • SteveJobsABR 088 TheWhitenessOf

    Duração: 04min

  • SteveJobsABR 089 TheiTunesStore

    Duração: 04min

  • SteveJobsABR 090 Microsoft

    Duração: 04min

  • SteveJobsABR 091 MusicMan

    Duração: 04min

  • SteveJobsABR 092 BobDylan

    Duração: 02min

  • SteveJobsABR 093 TheBeatles

    Duração: 01min

  • SteveJobsABR 094 Bono

    Duração: 01min

  • SteveJobsABR 095 YoYoMa

    Duração: 01min

  • SteveJobsABR 096 PIXARsFriends

    Duração: 08min

  • SteveJobsABR 097 TwentyFirstCentury

    Duração: 02min

  • SteveJobsABR 098 RoundOne

    Duração: 05min

  • SteveJobsABR 099 OneSideEffect

    Duração: 01min

  • SteveJobsABR 100 TheStanfordCommencement

    Duração: 02min

  • SteveJobsABR 101 ALionAtFifty

    Duração: 09min

  • SteveJobsABR 102 TheiPhone

    Duração: 04min

  • SteveJobsABR 103 GorillaGlass

    Duração: 02min

  • SteveJobsABR 104 TheDesign

    Duração: 01min

  • SteveJobsABR 105 TheLaunch

    Duração: 01min

  • SteveJobsABR 106 RoundTwo

    Duração: 05min

  • SteveJobsABR 107 Memphis

    Duração: 13min

  • SteveJobsABR 108 Return

    Duração: 03min

  • SteveJobsABR 109 TheiPad

    Duração: 06min

  • SteveJobsABR 110 Apps

    Duração: 02min

  • SteveJobsABR 111 NewBattles

    Duração: 06min

  • SteveJobsABR 112 TheAppStore

    Duração: 01min

  • SteveJobsABR 113 HereComesTheSun

    Duração: 01min

  • SteveJobsABR 114 ToInfinity

    Duração: 13min

  • SteveJobsABR 115 iCloud

    Duração: 03min

  • SteveJobsABR 116 By2010

    Duração: 07min

  • SteveJobsABR 117 ANewCampus

    Duração: 06min

  • SteveJobsABR 118 RoundThree

    Duração: 07min

  • SteveJobsABR 119 PresidentObama

    Duração: 05min

  • SteveJobsABR 120 ThirdMedicalLeave

    Duração: 02min

  • SteveJobsABR 121 Visitors

    Duração: 05min

  • SteveJobsABR 122 ThatDayHasCome

    Duração: 12min

  • SteveJobsABR 123 TheBrightestHeaven

    Duração: 18min

  • SteveJobsABR 124 AndOneMore

    Duração: 10min

  • SteveJobsABR 125 Coda

    Duração: 01min

  • SteveJobsABR 126 Closing

    Duração: 01min