Build Your Salon With Phil Jackson

Hello there! I'm Phil Jackson, the queen of salons, and I've got a treat in store for you in this episode of the podcast. If you've ever felt overwhelmed by the relentless to-do lists and administrative tasks that come with running a busy salon, then you're in the right place.   In this insightful episode, I respond to Chantelle, a salon owner who's struggling to keep up with her bustling business. She's swamped with marketing, admin, and client communications, and it's eating into her evenings and weekends. My mission? To help her, and you, master salon efficiency.   I've crafted a five-step process that's all about working smarter, not harder. I'll guide you through the art of corralling your tasks into a single, efficient list and show you how to harness technology to lighten your load. I'll share secrets on being ruthlessly selective with your focus, so you can dedicate time to activities that truly move your business forward.   During the episode, I delve into practical tips for reducing the number of li

In this captivating episode, I had the absolute pleasure of sitting down with the remarkable Donna Clayton, a beauty therapist turned educator who has truly transformed the landscape of beauty industry training. Our conversation was a delightful journey through Donna's career, starting from her early days as a budding hairdresser to becoming a revered name in beauty education.   I fondly recalled our time at Basingstoke College, where Donna's zeal for lifelong learning first took root. She shared the pivotal moments that propelled her from working in salons to pursuing a teaching career, and the fulfilment she found in the dynamic world of education. Donna's insights into the NVQ system were particularly enlightening, as she highlighted the gap between academic preparation and real-world salon readiness.   The episode then took an exciting turn as we delved into the world of solo training academies. I shared my personal experiences with the Academy Creator programme, and we discussed the unique challenges and

In this episode, I'm diving deep into the realm of salon success, where I explore the intricacies of client retention, membership models, and the financial strategies that can elevate your salon from good to great. We kick things off with a candid Q&A session, discussing how the first quarter has been shaping up for salons. Despite a bumpy February, there's a sense of optimism as we see an uptick in March with more high spenders making their way back. I tackle a listener's query about salon memberships, offering insights into crafting offerings that transform good customers into great ones. Tailoring memberships to provide more of what clients already adore, such as an upgraded massage, rather than just slapping on discounts, is the way to go. Pricing strategies are also on the agenda, and I give a shout-out to Chantel, promising an entire episode dedicated to productivity just around the corner. The conversation then shifts to the importance of client retention and why a hands-on approach is crucial unti

In this episode, I had the absolute pleasure of diving deep into the world of diversity, equity, and inclusion in the beauty industry with the fabulous Sam Marshall. We peeled back the layers of this multifaceted topic, exploring the transformation that salons are undergoing to become spaces where everyone, irrespective of their background or identity, feels truly welcome. Throughout our conversation, Sam shared her insightful experiences and the progressive steps the industry is taking to cater to a diverse clientele. We touched upon how the industry is moving from a past steeped in exclusivity to one that celebrates openness, with salons mirroring the diversity of those they serve. Particularly, we delved into the nuanced experiences of those who are differently-abled or part of the trans community, highlighting that inclusivity is not merely a noble ideal but also a sound business strategy that broadens clientele and fosters a culture of acceptance. Language in the salon can define the environment. Sam and

Hello there, my salon friends! It's Phil Jackson here, your trusted salon sage, bringing you another episode that's bound to transform your salon business. This time, we're diving deep into the world of salon guarantees and how they can be the golden key to unlocking a world of loyalty, sales, and ultimate client satisfaction. In this episode, titled "Do you do a gretat job?" I share the ins and outs of my own journey in creating a five-point promise for my hair salon. But it's not just about my story; it's a treasure trove of actionable advice that you can tailor to your own salon, whether you're a one-person show or a bustling chain. I kick things off by explaining why salon guarantees can be a game-changer in setting your business apart and soothing those client worries. With examples from my own experience, I'll walk you through how to craft these assurances and communicate them effectively to your patrons. It's not just talk – these promises can boost your retail sales and manage client expectations like

Follow Ollie on instagram here: https://instagram.com/olliagency In this engaging episode of the podcast, I am delighted to welcome Ollie Johns, an incredibly talented self-taught brand and visual identity designer who has made substantial progress in the beauty industry. Our discussion delves deep into the crux of branding and its vital role in distinguishing a salon in the cutthroat marketplace. Ollie demystifies the common misconceptions about branding, underlining that it's much more than just a logo; it encapsulates the core values, market positioning, and the visual narrative of a business. As we explore Ollie's journey to becoming an expert without taking traditional educational paths, we investigate how he utilized online resources to perfect his craft and how this approach can be inspiring for others. His Instagram account, @ollieagency, stands as a proof of his skills and is an excellent resource for anyone seeking daily creative inspiration. During our conversation, Ollie emphasizes the significanc

Hello, my lovely salon enthusiasts! I'm thrilled to bring you an episode that delves into the heart of motivating your salon team and boosting profits with an artful approach to commissions. In this episode, titled "Achieve Salon Commission Excellence with These 5 Insider Tips," I unwrap the secrets behind creating a commission structure that perfectly harmonises with your salon's wage strategy and resonates with your team's ambitions. We're not just crunching numbers here; it's about the people that bring your salon to life. I'll take you through how a zero commission model can breathe new life into your business approach, breaking away from traditional salon management styles. I'm also bubbling with excitement for our upcoming interactive Q&A—where I'll be answering your most pressing questions with insights that sizzle! And there's more! Don't forget to check out our mini-course available on our website. It dives into five dynamic commission structures for a richer understanding of what might work best

To connect with Sue, choose your route through her link tree here: https://linktr.ee/Sue_Davies Hello there! I'm thrilled to share with you the latest episode of our podcast, where we dive into the rich tapestry of the salon industry with the remarkable Sue Davis, CEO of Nabuno and the brains behind the Salon Education Journal. In this episode, we delve into the delicate balance between the craft of beauty and the savvy needed to navigate the business side of things, especially in a post-pandemic landscape where self-employment has surged. We start off by tracing Sue's incredible journey from an award-winning salon owner to a luminary in salon education. Our conversation shines a light on the crucial mix of mastering one's craft and understanding business operations – something many professionals overlook to their detriment. As we move on, we unpack the current trend towards low-cost education and the risks it poses, not just to the individual practitioners but to the industry's standards as a whole. Sue an

In our latest episode, I delve into the world of salon business, particularly focusing on how to navigate those quieter months that can often feel a little daunting.  I discuss the power of small business flexibility, such as tweaking opening hours to align with customer patterns for a more efficient operation. I introduce the concept of 'winter opening hours' – a strategic and energy-saving move that could really transform your salon's year-round performance. The episode is also a goldmine for anyone dreaming of opening their own salon or wanting to infuse new life into their current setup. I peel back the layers of my own journey to salon success, revealing how I managed to create a unique space on a tight budget. From choosing affordable yet stylish decor like single stem vases to repurposing vintage furniture, I show you how to craft an inviting atmosphere that your clients will adore. Beyond the aesthetics, I offer frank advice on nurturing new talent within your salon, ensuring that both your team and y

In this captivating episode, I sit down with the phenomenal Heffy Wheeler, better known to her legion of followers as Heffy X. She takes us on her inspirational journey, sharing how she went from a directionless youth, grappling with undiagnosed ADHD, to becoming a multi-award-winning colour specialist and a beacon of entrepreneurship in the salon industry. Heffy's story is a testament to the transformative power of creativity, community, and the strategic use of social media. She opens up about the early days of her career, the challenges she faced, and how a temporary move to Canada led to the birth of a booming mobile business, which eventually blossomed into the successful salon she runs today. What truly sets this episode apart is Heffy's generous insights into the art of building a thriving salon business that goes beyond just great hairstyles—it's about fostering a supportive community, both online and in the salon chair. She delves into the nuances of nurturing a salon brand on social media, discussin

Hello, salon enthusiasts! I'm here to bring you our latest discussion. This week, we are focusing on a topic that might seem challenging at first - performance management. However, I urge you to stay with me, as we are about to make this subject a lot more engaging and beneficial. I understand that the idea of annual reviews and one-on-one meetings might not be the most appealing, but there's real value in these discussions. They can significantly help in building a highly efficient team that can exceed your financial targets with ease. I've been working on understanding the dynamics of a salon and I've come up with some excellent tips on how to make these reviews less tedious and more productive. This isn't just about meeting the formalities; it's about investing in our team's development, ensuring that every stylist and technician feels integrated into the salon's overarching vision. In addition to our usual discussions, I'm opening up the platform for your suggestions on our next guest. After a highly enli

Buckle up folks, this episode is an enlightening rollercoaster ride through the ever-changing landscape of salon education. Join me as I chat with the charismatic hairdresser and education specialist, Chris Moody. He's the real deal, still working on the salon floor, yet leading the charge in revolutionising salon education. We dive deep into the impact of social media on education, discussing how it has both opened up new learning avenues and threatened the quality of education. And then, there's regulation - is it a saviour or a stifler? We take a nostalgic walk down memory lane, exploring the rich legacy of the UK hairdressing industry. But it's not all about the past, we debate the significance of authenticity in teaching and coaching, and explore the chaotic beauty of shared physical learning spaces. Chris also shares about his innovative online program, Global Peak Performance Systems (GPS), which is lighting the way for educators and leaders worldwide. So grab a cuppa and settle in, you're about to hav

Oh hello there, salon enthusiasts! It's your favourite salon sage, Phil Jackson, ready to sprinkle a bit of magic on the sometimes knotty world of salon ownership. So, pull up a comfy chair, grab a cuppa, and let's have a chinwag about all things hair and beauty biz. In this episode, we're diving headfirst into Leah's pickle of a situation. She's been at the helm of her salon for a good eight years, juggling employed and self-employed staff like a circus act. But, oh crumbs, the financial side is giving her a bit of a headache with a 60-40 commission split that's about as stable as a two-legged table. We'll chat about why it might be time to switch up to a flat-rate rental model and how it could be the lifesaver she needs. And let's not forget the legal waltz we must do to keep things above board with our self-employed chums. We don't want the taxman knocking with a face like thunder, do we? I'll be dishing out the dos and don'ts to keep your salon shipshape and Bristol fashion. Don't forget to hop over to ph

Blimey, have I got a cracker of an episode for you today! It's none other than the queen of wax herself, Marta Saczkowska, spilling the beans on her journey from Poland to the UK's beauty empire elite. This isn't just a tale of ridding the world of unwanted hair; it's a saga of sheer entrepreneurial spirit, resilience, and savvy business acumen. We wax lyrical (sorry!) about the benefits of finding your niche in the bustling beauty industry. And guess what? Marta's entrepreneurial flair has seen her launch her very own wax brand, giving us a peek behind the curtain of developing a product that's not just a tub of wax, but a vessel of her passion and values. So, there you have it, folks – if you're itching for an episode with insights that stick (much like wax to hair, I suppose), then you're in the right place. Connect with Marta here: Website: https://www.martazaczkowska.com Free FB community, Support group for Waxing Professionals: https://www.facebook.com/groups/482681405963772 ZAKAWAX launch - subscribe t

Oh, hello there, you fabulous salon virtuosos! It's your ever-so-humble Queen of Salons, Phil Jackson, here to sprinkle a bit of sparkle on your business acumen. In this cracking episode, I'm dishing out my five top-notch resolutions to give your salon that much-deserved oomph for 2024. So, dust off your abacuses and get ready for a grand ol' time fine-tuning those profits! As we all know, January can be as unpredictable as online dating, but fret not, my dear friends, because I've got your back. I'll be your trusty guide through the wilderness of cash flow management and the magical land of strategic alliances. In our little chinwag, I'll spill the beans on my "money hour" ritual. It's not some hocus-pocus; it's about getting down to brass tacks with your finances every Friday morning. And, oh! The wonders it does! But wait, there's more! We'll be gabbing about the power of a strong business tribe. It's all about who you rub shoulders with in the salon world. Surround yourself with wizards and watch your bus

In this episode, I sit down for a vibrant chat with the dynamite Debbie Lewis, founder of Salon Angels and Salon Socials. Brace yourself for an invigorating journey into the world of strategic goal setting and how it can totally change your business game. We delve into Debbie's inspiring journey from a beauty professional to a business owner, unveiling the hidden challenges and rewards of this transition. We tackle the often overlooked topic of profitability-oriented goal setting for salon owners and entrepreneurs. And boy, does Debbie deliver! She shares her unique insights into the power of visualisation, the importance of planning, and the danger of chasing new ideas without a solid strategy. If you're like me and often find yourself being a business magpie, you're going to want to hear this. Our chat wraps up with Debbie sharing her top tips for business success, and I must say, it's a goldmine of wisdom. So buckle up, folks! Join us on this enlightening journey packed with practical tips and inspiration,

Hello there, salon mavens! In this podcast episode, I offer you a foolproof plan to revolutionise your salon's marketing strategy for 2024. We start by exploring the hazards of last-minute, panic marketing and how it can turn your business into a frantic mess. I'll be offering practical tips on how to align your marketing strategies with your financial goals and how to instil a sense of calm in your business operations. In this episode, I'll be guiding you on how to polish successful past campaigns rather than constantly chasing innovation. I'll help you tap into your customer's conversation, using events like Christmas, Valentine's Day and Mother's Day as promotional hooks. We'll be delving into the importance of identifying your target market before deciding on the product, and the necessity to build marketing campaigns on multiple pillars. I'm going to reveal how to make the most of online, offline, and in-salon marketing to make sure your salon stands out in 2024. You wouldn't want to miss this chance to

Hello lovelies! Get ready for another jam-packed episode of my podcast where I, Phil Jackson, answer your burning questions and delve deep into the world of salon business. We're talking about streamlining your salon's social media presence and choosing the right software for your salon business. Are you feeling swamped by your social media obligations? We've all been there! In this episode, I offer practical tips to take the stress out of managing your salon's online presence. From engaging clients in the process, to the magic of repurposing content, I've got some game-changing advice for you. Plus, we'll talk about the power of a scheduler - a must-have tool to stay organised and maintain focus. Next, we switch gears and talk about a crucial aspect of your salon business - choosing the right software. It's not just about the price tag! I stress the importance of investing in software that offers top-notch features and robust support. And remember, there's no such thing as a free lunch, or in this case, free

Hello there, my fellow salon queens and kings! Phil Jackson here, your very own Queen of Salons. This episode is a must-listen if you ever feel like you're constantly running around in circles for your business. We're going to have a chat about aligning your business goals with your personal aspirations, and I promise it'll be worth your while. In this episode, we delve into the importance of having a clear vision for your business. Are you dreaming of a passive income, or perhaps passing the reins to your family? Or maybe you've got your eyes set on selling your business one day. Whatever your personal goal is, it's essential to shape your business accordingly. We'll be exploring how to incorporate these personal aspirations into your business plans. I'll share some insights from one of my clients who's steering her business towards her dream of owning a property. We'll also shed light on visualizing the bigger picture of your life and aligning your business to that vision. So, grab a cuppa and tune in! Trus

Hello there, salon warriors! Are you ready to deck the halls with bountiful business this December? In this episode, we’re diving headfirst into the festive frenzy, offering up tips to make your salon or spa sparkle brighter than a Christmas tree, without the burnout! From savvy delegation and seasonal hiring, to being the organised elf in your business with batching content and timely planning, we're covering it all. I've got your back with this survival guide, as we jingle all the way through December, ensuring you have enough energy to not only meet your business goals but also to be present with your loved ones during this festive period. After all, what’s the point of all that hard work if you're too shattered to enjoy a mince pie or two with your family? As we peek into 2024, we're talking about setting meaningful goals and planning for a year that’s sure to be filled with prosperity and growth. And guess what? I’m opening up the airwaves to some special guests! If you've got nuggets of wisdom to share