All The Social Ladies With Carrie Kerpen

This week, we're cheersing to the end of the season (and end of 2021) with Jordan Salcito, Founder and CEO of RAMONA! Jordan tells us about how she serendipitously stumbled into the wine industry, and we chat about why better-for-you ingredients help her spritzes stand out. ✨ Wanna try 'em yourself? Use code SOCIALLADIES15 at checkout for 15% off!

Ever wonder if your favorite celebrity runs their own social media accounts? The person behind them might actually have been today’s guest. Today, we talk to Brittany Rice, who after spending years on the agency side working with A-list talent, billion-dollar brands, and top TV streamers has taken on a new role at FX Networks—and she tell us all about it!

Today, we have the perfect podcast to get you through your scenic ride. In addition to sharing her amazing career journey, Kate Winick, Director of Social Media at Peloton Interactive, joins us to talk about the instructors’ rise to social media stardom, launching a new channel like TikTok, and her favorite Peloton campaign to date.

Today, we speak to Maria Dabrowski, Director of Social at The Aspen Group, about the lessons she learned during her 9-year stint at Redbox and how she’s applied them to her current role in healthcare. Maria shares why it’s so rewarding to work in an industry that’s helping others, and we go all-in on why relationship building—whether it’s between client and agency or doctor and patient—is so important to social media success.

To jump right back into season six, we speak with Zaria Parvez of Duolingo—who just months into her career helped grow the brand’s channel to 1.7M followers (and counting!). Hear about the strategy behind Duo’s spicy personality, and learn the secrets to success when it comes to hopping on trends, building relationships in the comments, and going after Dua Lipa’s heart.

Today, we nerd out with Kassidy Silva, Senior Manager, Social Strategy at Time, about creating content that’s simply meant to be enjoyed on social—without any other expectations. Hear about Kassidy’s favorite projects to date, from branded partnerships to “TimeTok”, and why establishing trust with advertisers has been essential to doing her best work.

While we hope nobody ever has to walk through the doors of St. Jude (unless you want to work there, of course), it’s important to acknowledge and understand the work going on behind them—that’s where Carrie Strehlau of comes in. Today, we talk to Carrie about how she uses the St. Jude Children’s Research Hospital channels to tell powerful stories and increase recognition of the experts making scientific breakthroughs.

Today, we talk to Agnes Kozera about her entrepreneurial experience building businesses that help influencers connect with advertisers. She started with FameBit, which helped YouTube stars and brands collaborate, and now she’s all-in on audio with Podcorn. Hear about how she’s helping podcasters monetize, why it’s so important for authentic personalities to represent brands, and what she thinks is next in the “social audio” industry.

If you know Chip and Joanna Gaines, you know Magnolia—now get to know Heather Brinckerhoff, the brand’s Director of Social Media!

If you’re seeking inspiration for your first post-pandemic vacation then stop scrolling—because today, we take a trip to the Catskills with Rebecca Fogg of Escape Hospitality! Hear about her career journey, how she works and connects with influencers in the community, and how her ever-changing environment keeps her constantly inspired.

After suffering from bacterial vaginosis for eight months, Beatrice Dixon’s grandmother appeared to her in a dream with a list of ingredients. Today, she tells us how she turned that list into a business, The Honey Pot Company, a plant-derived vaginal wellness line. We chat about how Beatrice’s creativity flows through her products and how being a business owner has taught her that anything that can happen… will happen.

The bidet business has been booming since the Great Toilet Paper Scare of 2020™, and with Keara Spicer on board, TUSHY’s Head of Social and Community Management, the brand has committed to connecting with its growing community by creating content they *actually* want to share. Hear about how their unapologetic persona comes through on social media via memes, trends, and humorous (albeit often polarizing) campaigns.

Similar to Build-A-Bear’s approach to social, there’s something for everyone in this episode—whether you have fond memories from growing up, you’re planning your next date night, or you’re a loyal fan to this day. In our interview, Digital Marketing Associate Ashley Singh tells us about the ways she and her team strive to resonate with all types of audiences on social, and how emerging platforms like TikTok have shown them just how far brand love can travel.

People typically think of social as a sound-off world, but when you’re a beloved brand like Fender, audio is king. Today, we speak with Social Media Specialist Maddie Spivek about producing content for a community of creatives, what Fender Play did last year when EVERYONE was looking for a new hobby, and (bonus!) she tells us the first show she wants to see post-pandemic.

If you live in NYC, we’re willing to bet you’ve heard of Tend, the Instagram-worthy dental studios transforming the typical healthcare experience.

In an industry that’s been purposely positioned to be confusing, Vice President of Communications Kate Wauck of Wealthfront is making money more accessible. Today, we hear her perspective on all the financial “advice” videos taking over TikTok, what her team is doing to tap in influencers as educators, and how bite-sized social content can be used to teach BIG lessons.

Growing up, Kim and Vanessa Pham never felt seen by the “ethnic aisle” in mainstream grocery stores—so in effort to reclaim and celebrate the multitude of Asian flavors and Asian stories, they started Omsom. Hear about their proud, loud, and unapologetic brand identity, how it translates to social media, and why rebellion is core to everything they do.

In 2020, professionals like Taylor Winchell, Social Media Specialist at Princess Cruises, went from digital storytellers to communication frontline workers almost overnight. On today’s episode, hear how her team used proactive and reactive responses to keep their community updated in a crisis—and because we’re all excited to get back on board, we also chat about post-pandemic travel plans (Alaska, anyone?) and reminisce on some of Taylor’s favorite Princess Cruises content to date.

To get everyone pumped for Earth Day, we chatted with the founder of sustainable commerce brand Goldune! Hear from Azora Zoe Paknad about how the lack of representation, fun, or inclusivity in the sustainable shopping landscape drove her to start the business (mid-pandemic!), and get some quick tips for making more informed shopping decisions and staying involved in the fight against climate change.

On today’s season six premiere, we go for a spin with Bryna Corcoran, Director of Social Media at Lyft! Not only does she share the thinking behind some of the brand’s recent campaigns (like helping your loved ones get to their vaccination appointments), but Bryna also tells us the lessons she’s learned from building social teams from scratch, and we collectively cringe over three dirty words we all hate to hear: *whispers* cutdowns for social.