Website Makeover Workshop

How to market a product? How to market and promote a website? How to market a business? Do a search today and you’ll discover these are some of the leading questions for any entrepreneur or small business. The basic principles for anyone desiring to market online are very similar, no matter what the industry or market may be. It’s about taking some techniques and strategies, then being consistent with implementing them. It took me a minute… Well a few years before getting everything to gel. People ask me often how to reach number one Google or how to get found on the search engines. The answer is multi-marketing. What’s multi-marketing? It’s all about hitting every nook and cranny on the internet in order to build a strong and viable presence in order for your target audience to find you. Now, once they find you, then it’s time for them to know, like, and trust you. Right now, the challenge for many is being found among the millions and millions of websites present. So w

Have you been wondering how to market yourself? How about how to market a business? I discovered there’s a way to help market yourself that many people seem to overlook. Just the other week I wrote the article titled “Can Customer Feedback Increase Your Sales?“ The article discusses how to use customer testimonials to help with your sales. But what can giving a testimonial do for you? We all desire help with our marketing efforts and some portions of it requires an investment. Then there are ways that are cost effective. I learned that my giving genuine testimonials can help brand and market me with zero out of pocket expense. The goal with marketing is to reach your target audience and/or market over and over again while receiving a high ROI (return on investment). How can you achieve this goal without ever having to pay for it? Well earlier this year I decided to give a testimonial on a program that’s offered by someone I’ve been learning from since 2005. With my taking 10 to 15 minutes to share my

So your manuscript is sold and you have sent it to a publisher for touch-up. What is missing? Ah…it’s a cover for your new glorious text. Well…what’s the big deal I can let my publishers take care of that aspect right? Not so fast. You’re the author. Therefore, you have the granted power to make authorial decisions. Do not leave it strictly in the publisher’s hands. What lures most potential customers to buy a book? Is it the content? Sometimes it may be the content. After all, myself I like to read the synopsis of the book before making my purchase decision. But ultimately it is the book cover right? Much like the old adage “you eat with your eyes” the same is true for books. Something with visual appeal regardless of the content is much more likely to be sold over a drab cover. However, you may have that colorful eye-catcher in mind but does it fit with the story? I cannot tell you how many times I’ve run across texts that have a cover which is may consist of vivid imagination and then the story’s plot ma

What are your customers saying about your products or services? Are you sharing your customer testimonials with your future customers and clients? Can Customer Feedback Increase Your Sales Today, we are caught in the web of more complaints and more negative opinions. With the social networking world and Web 2.0,negativity and complaints are spreading like a wildfire. Like with most decisions we make, we want to know what others have experienced when it comes to a book, a restaurant, a vacation destination and so on. Now the key is this when it comes to presenting your testimonials: Present them uniquely and live. What do I mean? Anyone can take text and place it onto their website. But how about taking it to another level by having your happy customers record a video or audio for you? When I finally got the message I created video reviews from my readers. Visit my site to see for yourself at www.CFJackson.com. I allowed my avid read to express what they liked about my novel Won’t Be Denied. You can see

I’ve been online since 1993 when it was still in the DOS stage of life, but as it grew, I of course allowed my knowledge to grow. Going from pleasure to business was a complete mind shift for me back in 2001. However, if I’d allowed the below 15 ways to shooting yourself and your business in the foot to kill or even stagnate my growth you wouldn’t be reading this today. Over the years I’ve heard the battle cries and struggles of many people: online or face-to-face. And what I’ve collected are common denominators to the lack of success: business or personal. I have struggled with many of these self-afflicting symptoms. I recognize a lot of them daily within my day-to-day travels. Today, I’m sharing with you symptoms that are harming to many entrepreneurs, authors and small business. 1. Free Mindset – Are individuals who look and expect for everything to be free. I’ve seen it where people refuse to invest $10 for a domain name. Even that is too much to ask. Often he/she will constantly seek out the only t

When I started out on the internet in the late 90’s it wasn’t as easy as it is today to get online and have a presence quickly. How To Create Internet Presence In 10 Minutes There were ways to create websites, but without knowledge of HTML or the desire to learn about web design it was a challenge.Most people invested large amounts of money to have their websites designed. Today any and everyone can create a web presence online overnight. Yes! You can have a web presence overnight. However the key is this, doing it right. I was online in the 2003, but it wasn’t right. The same struggles many are having today, I didn’t know the key and pivotal elements to getting started online right. How can one do it right? 1., Blog – Getting a blog is one of the fastest and cost effective ways to getting online today. Blogs are easy to update, which means there’s no need for a webmaster to make small and minute changes. The cost is either free, small base fee or you can host it yourself. It all depends your skill le

PRESS RELEASE: The first how-to system from Organized Thoughts Publishing, announced today the launch of a new training offering for web owners: Get LinkedOut: Massive Traffic In 8 Easy Steps Using LinkedIn. The launch came on the heels of successful web traffic results with popular social network LinkedIn for six months straight. “Even before the testing period ended, we had recognized the simplistic and practical system for traffic generation and on how to get targeted traffic on one social network site is something anyone can implement,” said C.F. Jackson, CEO of Organized Thoughts Publishing. “We all have experienced and know how it can be stressful to determine where to begin engaging for web traffic outside of the standard strategies: Google AdWords or Pay-Per-Click campaigns. Our eight step system will help entrepreneurs, small businesses and home based businesses supercharge their online results with a simple system that no matter of your knowledge base of social media, you’ll have access to the top

Does initially writing a book seem like a daunting task? Rest-assured it often is, but don’t let the mere thought of it stop you. Rest-assured a book is going to consist of your informational insight, a wild imagination or your real-life experiences. Those are the core subject matter and the genres are simply sub-categories of what you write. So do you have your plan written yet? What?! Well…start it! A book is a product just like anything else and you need to have a plan of action of how to proceed after the book enters the marketplace. This will be your blueprint to success and potential maximum profits should you market correctly. (I will cover how to in depth at a later date). You must now identify your target audience. Here are three simple ways to do this: 1. Identify your genre. If you are writing a how-to this is probably meant to solve a problem. For whom? If you are writing a fictional piece what is the sub-genre. Perhaps it is fantasy. Then you’ll know to market to those who may like s