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In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it? About […] The post Why Cash Does Matter with Ron Baker – 129 appeared first on Art Of Value.

In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and […] The post Why Profit Does Not Matter with Reginald Tomas Lee – 128 appeared first on Art Of Value.

In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3.0 by Michael Munger, and Subscribed by Tien Tzuo. This episode was recorded live at Kellys in Allen, TX–one […] The post The Business Model of Tomorrow with Ed Kless – 127 appeared first on Art Of Value.

In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time. About Joe Woodard Joe […] The post An Authentic After Action Review with Joe Woodard – 126 appeared first on Art Of Value.

In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, she had converted most of her bookkeeping practice to value pricing. About Carrie Mulrooney Carrie Mulrooney is the […] The post A Bookkeeper Learns to Price with Carrie Mulrooney – 125 appeared first on Art Of Value.

In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway. About Jody Padar Jody Padar is a CPA with 25 years […] The post It Is Not About the Technology with Jody Padar – 124 appeared first on Art Of Value.

In this episode, Jeff Kofman and I discuss his journey from journalism to tech startup CEO. Jeff explains how he came up with the idea for Trint.com, an AI (artificial intelligence) transcription service. He then shares insights into the pricing strategy for their SaaS (software as a service) product. About Jeff Kofman Jeff Kofman is […] The post Does Technology Replace or Liberate? with Jeff Kofman – 123 appeared first on Art Of Value.

In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges. About Wes Higbee Wes Higbee is the […] The post Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122 appeared first on Art Of Value.

In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video. About Hector Garcia Hector […] The post Using YouTube to Establish Authority with Hector Garcia – 121 appeared first on Art Of Value.

In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017. […] The post The Impact of Technology on Value with Joe Woodard – 120 appeared first on Art Of Value.

In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London. About Tom Lewis Tom Lewis is Financial Director at the Institute […] The post Pricing, Procurement & the Ad Agency with Tom Lewis – 119 appeared first on Art Of Value.

In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology. About Ed Kless […] The post The Who, What and Why of Value with Ed Kless – 118 appeared first on Art Of Value.

During this episode, Jeffrey and Patrick explain why the best legal problem is the one you never have. They share their experience as customer and attorney, and then colleagues helping Fortune 1000 companies create a culture of risk prevention. About Jeffery Carr Jeffry Carr is the Former Senior Vice-President and General Counsel at FMC Technlogies. While […] The post Prevention: The Next Legal Frontier with Carr and Lamb – 117 appeared first on Art Of Value.

In this episode, Patrick Lamb and I discuss his experience implementing value pricing at his law firm, and then consulting with other firms. Next, we explore the state of the business of law from the Value Line Adjustment to the Great Reset of 2008. About Patrick Lamb Patrick Lamb is the founder and a partner […] The post Commercial Litigation for a Fixed Price with Patrick Lamb – 116 appeared first on Art Of Value.

In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees. About Michelle Golden Michelle Golden is a Partner and […] The post Value Pricing in the Accounting 100 with Michelle Golden – 115 appeared first on Art Of Value.

Peter Carayiannis started his legal career with a national law firm in Canada. Later, while working as a solo attorney, he discovered his niche, general business counsel to corporations. Peter then founded Conduit Law, which has become Deloitte Conduit Law, an affiliate of Deloitte. Among his unique qualifications, he is licensed to practice law in the United States and Canada. Switching to […] The post Value Pricing for Business Counsel with Peter Carayiannis – 114 appeared first on Art Of Value.

Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress […] The post WordPress News Is Not A Commodity with Brian Krogsgard – 113 appeared first on Art Of Value.

Dan Simmons is the Managing Director of the Lantern Legal Group, and Andrew Barnes is the Chief Financial Officer. The company is the largest regional law firm in Australia. Andrew is also President of the Australasian Legal Management Practice Association (ALMPA). This interview was recorded during a trip to the United States with John Chisholm. We […] The post Making the Switch at a Large Firm with Simmons & Barnes – 112 appeared first on Art Of Value.

Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. Nick is a frequency speaker at conferences including South by Southwest and Web 2.0. The Business of […] The post Determining the Value of the Intangible with Nick Disabato – 111 appeared first on Art Of Value.

For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, we revisit the answers from 30 of the expert […] The post The Most Important Thing About Pricing Vol. 3 – 110 appeared first on Art Of Value.