Mortgage Marketing Radio

In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started!Episode Resources:Follow John on FacebookConnect with John on InstagramCheck out John's 300+ Google ReviewsDo you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads?Want to learn more about attracting vs chasin

In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers.Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities".We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer for professionals. Stay informed, stay ahead, and let's transform the industry together. Thanks for tuning in, and keep leading with education!Episode Resources:First Home IQKristin's WebsiteBook Your Call With Geoff

Today we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself, Brian McCauley, with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis.In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your approach based on your unique skill set and goals.Learn how Brian's self-generated referral business model, primarily driven by REALTORS, past clients, and strategic social marketing efforts, sets him apart in today's competitive landscape.You'll glean insights into his choice of YouTube and Instagram as vital platforms for establishing social connections and delivering educational content.We'll also explore how the "Dallas Mortgage News" became a keystone of Brian's brand and get an insider's scoop on hosting value-driv

Today we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman, Newsroom Manager at Housingwire and a sharp observer of real estate trends.In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million NAR settlement.And for all you mortgage originators out there feeling the tremors, get ready for actionable insights on diversifying referral sources and innovative strategies for adapting to this new real estate reality.So tighten your seat belts and prepare for a candid conversation that cuts to the heart of the matter. And, as always, if you like what you hear, leave us a review and share this episode with anyone wanting to stay ahead of the curve. Let's get started!Episode Resources:Connec

In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.Key Points Discussed:- The significance of Jordan Nutter's mission to enhance financial literacy across various communities.- The role authentic content and social media play in building trust and educating potential clients.- Methods and best practices for creating engaging, educational content, particularly for credit-challenged borrowers.- Jordan's approach to batch content creation, mobile editing for authenticity, and consistency in posting on platforms like Instagram and TikTok.If you're inspired by Jordan's journey an

In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram.Key Points Discussed:- The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content.- Step-by-step instructions on how to create a broadcast channel on Instagram for engaging with followers.- Utilizing the 'close friends' strategy on Instagram to foster deeper relationships with REALTORS by sharing specialized content.- How DMs, video messages, and personal notes can be leveraged to nurture connections with class attendees and potential clients.- Integrating Yam app with Gmail for mass personalized emails, helping REALTORS maintain a one-to-one relationship with their audience.- Strategies for using Instagram and onl

In this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client.We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer.Key Points Discussed:Understanding the next generation homebuyer and their digital native characteristicsThe significance of leveraging technology to engage with clients and provide tailored solutionsThe role of education and expertise in becoming a next generation loan officerTimestamps:00:00 Discussion on new book for mortgage loan officers.05:55 NextGen home buyers prefer online relationships.09:32 Virtual connections form meaningful, impactful relationships swiftly.12:51 Guide for loan officers to engage next generati

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.Key Points Discussed:- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.- Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch.- The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting.- Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility.- Elevated REM Training as a resource for mastering AI and social media marketing tactics.- The importance

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.**Here's a breakdown of the top takeaways from our conversation with Mike:**1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it’s okay to feel uncomfortable in your own skin – it’s your secret weapon to build real connections.3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won’t beat creating sincere content that resonates deeply with your target audience.4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real val

In this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group. Discover how to transform excellent service into a robust referral system and why your process can make or break client satisfaction.Key Points Discussed:- The strategic importance of optimizing the customer experience to gain more referrals in the mortgage sector.- Mike Seminari’s tips on how to incorporate monthly customer experience (CX) enhancements and why he recommends reaching out for his CX tip sheet.- The detrimental effects of process pain points like miscommunication and redundancy on the Net Promoter Score (NPS).- The significant impact that effective communication and setting accurate expectations have on a customer's likelihood to refer.- Using visual aids to guide customers through the loan journey and the vitality of being adaptable to feedback.- STRATMOR's Mortgage CX program benefits, including detailed ana

Join us in this enlightening episode of Mortgage Marketing Radio, with guest Daniel Simoanvsky, a top-referred insurance broker in the Kansas City area and a co-founder of a thriving insurance agency.In this episode, we delve into Daniel's innovative approach to building meaningful relationships within the real estate and mortgage industry by leveraging social media, valuable content creation, and personal branding.Time Stamps:05:54 Focused on mortgage lenders, shifted focus to agents.15:02 Real estate agents need your solutions now.19:21 Being true to yourself attracts the right people.21:15 Adding value to real estate agents through partnerships.28:38 Successful agents are always hungry for growth.Follow Daniel on Instagram HereLearn More About myAgent ClassesAre you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here.

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion.05:34 Tightened regulations impact mortgage market, 2025 surge.07:32 Retail versus independent mortgage brokers in sales.12:16 Real estate market shifting due to rising rates.13:31 Business strategies evolving, focusing on social media.18:39 Connect, convert conversations into meaningful business interactions.20:27 Content should address emotional pain points effectively.24:06 Key to education, expert status attracts engagement.27:24 Loan officers teach real estate financing strategies.29:49 Consistency and perseverance lead to success in business.32:42 Unique situations go beyond traditional borrowing limits.36:01 High income earners often seek alternate financing.40:27 Prepare for future busy periods and adju

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**- 00:02:34 - Starting with available resources and emphasizing content value over production polish.- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.-

Today we're talking with Shayla Gifford. She's the VP of Sales and Development and a Branch Manager with Guild Mortgage.Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities.Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping people get really clear on who you are uniquely and what are the unique skills, attributes, and value that you bring to relationships.Episode Resources:Connect with Shayla on InstagramCheck Out Shayla's WebsiteLearn More About myAgent Classes

On today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account.You'll save your clients money and reduce your time to close with Truv. Listen to the episode to learn more.Episode Resources:Check Out Truv HereConnect With Richard on LinkedInGet More Agent Referrals with myAgent Classes

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders.Uplist is a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estate agents and builders.When homebuyers scan the QR code or click the button, they are directed to the mortgage loan officer’s company-branded Uplist page where they can do a quick, real-time mortgage rate search.Finally, finance flyers have arrived in the digital age! Listen to my conversation with Uplist CMO Ben Smidt and check out Uplist for more details.Episode Resources:Visit Uplist HereLearn More About myAgent ClassesJoin the Podcast Facebook Group Here

In this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate, who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing.We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion.Learn More About Insellerate Connect with Josh on LinkedIn Learn More About myAgent Classes

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities?Our guest today is Michael Zuber. He's the author of One Rental At a Time and hosts the One Rental at a Time YouTube channel. (Links Below)Today we're talking about how to start - or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more.Show Notes/Resources:Today our guest is Michael Zuber.Episode Resources:Check Out Michaels YouTube ChannelBuy His Book on AmazonDouble your Agent referrals with myAgent Classes. Book a call here.

Greg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling.This episode features an inspiring conversation about how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single month.Connect with Greg Sher on LinkedIn HereFollow Scott Betley on Instagram *Over 100K Followers!Double your Agent referrals with myAgent Classes. Book a call here.

In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus on today.We discuss innovative strategies for marketing, how to stand out in a saturated market, and the importance of building strong client relationships. Dale's insights are not just theoretical; they are tried-and-tested methods that have propelled many in the industry to success.Whether you're a seasoned originator or new to the field, this episode is packed with invaluable guidance to help you excel.Episode Resources:Learn more about Dale Vermillion and his methods at www.DaleVermillion.comDouble your Agent referrals with myAgent Classes. Book a call here.