Offline Internet Marketing

Time is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset. 

I work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and what you need to do. 

I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store.  Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy. 

When I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this episode I talk about my experience with this. 

Everyone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone on the topic. 

So much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience with the next step in the sales process where a lot of my clients make mistakes. 

I love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need. 

Overcoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i talk about how to overcome objections when writing emails. 

We spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come from. 

We talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer. 

On this episode I talk about a recent event I was promoting my business at. I also talk about why this is such an important event for me to be at even if the ROI is low. 

We spend a lot of time selling things and learning about selling. I don't hear enough talk about keeping people happy and avoiding the dreaded refund. In this episode we talk about my experience with this topic and what I like to do. 

In this episode I talk about another collaboration technique that is perfect for you retail owners as well as those that supply them their products. 

This question comes up from time to time. How do I find out about my customer as an audience? How do I learn more about what my industry thinks about a topic or process? In this episode I talk about 1 way I get tons of information.  In this episode I talked about ConvertKit which is my go to with email marketing. To learn more about it, visit: https://dondibrita.com/convertkit. 

In this episode I talk about one of my favorite techniques to drive leads to my business. This is completely actionable and you can start using this today. 

This comes up a lot with restaurants. Some of the businesses I have worked with have been around for decades. They are profitable and they have a great product. What could go wrong? The answer is...everything. In this episode I talk about what can happen when you ignore the current marketing and what you must do. 

i have worked with hundreds of restaurants and this comes up a lot. The conversation always seems to bring up Groupon. In this episode I talk about how I like to promote local businesses. 

It seems like a lot of businesses do just fine when they have one thing to work on. As soon as the tasks and initiatives start to pile up, things get complicated. In this episode I talk about what I do to make sure I'm getting results. 

So you have this business and you want to go it alone? It can be done, but maybe there is another way. In this episode I talk about my experience with aligning goals with others. 

How much time do you spend on marketing? This question comes up a lot. It seems that most business owners I work with spend the bulk of their time on operational responsibilities. In this episode, I talk about my experience as well as where I think you should spend your time.