This Week In Location Based Marketing (audio) | Mobile Marketing | Context Marketing | Smartphone Marketing | Sms Marketing |

Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market. The post A little comfort by the side of the road appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear. The post In case of emergency call your nearest…WaffleHouse? appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; Going Hongbao for Chinese New Year's; ParkHub & Verifone parked a s**t ton of cars at SuperBowl 50; Verve launches self-serve location platform for SMBs; Tommy Hilfiger and GPS Radar get you into events on the Apple Watch; Sears/KMart join the 00's and offer inventory scanning to their app. Our resource is from Euclid Analytics and EKN Research. Our special guest is Aubriana Lopez live from the Moxie Agency. The post Gaga, Intel and Bowie…#DoesNotCompute appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy. The post Coming into Los Angeles appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases "SLAM" engine. Resources from Unacast and Samsung. The post Shazaming your neighbourhood appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity Supermarkets; Carrefour lets you shop like a Jedi; Estimote rakes in $10M; PlaceIQ trumps that with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our App selection is Basket from Andy Ellwood. The post Holograms, bone conducting conversations and self-serve grocery stores appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Vistaprint gets into local listings; Shelfbucks acquires Emmoco. Special EyeReport from Atlanta with Aubriana Lopez and Rob Friedman. Our resource comes from Samsung: Retail Technology Trends 2015. The post Get a Lyft, drive-thru and get local appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile. The post Down with Dengue Fever appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #266. On the show: The first beacon'd city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson's is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen's on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphone are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl's report on the state of store personalization and Samsung's white paper on how the Internet of Things will transform business. The post Tweet that drone outta my face appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016. The post The 2016 predictions extravaganza appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.