Market Track

Costco v Johnson & Johnson and its implication to the manufacturer, retailer, and MAP policy relationship. Will this case effect MAP policies as we know them? Gene Zelek, a partner at Freeborn and Peters, LLP in Chicago shares his insight and experience on the case and how to prepare for what may come as a result. Gene Zelek may be reached at ezelek@freeborn.com to ask him questions directly. You may also learn more about Mr. Zelek at www.freeborn.com.

Is Ecomm a bigger or smaller piece of your audience's sales? Is the offline impact message relevant?In this segment, Channel IQ has the pleasure of welcoming back Daniel Silverman, VP of Ecommerce Strategy & Sales Support at Etailing Solutions, a division of Epsilon. Mr. Silverman and your Add to Cart host Anthony discuss digital asset management (DAM) and product information management (PIM), focusing on product education and the online/offline impact?In this segment we discuss topics revolving around asset management and its influence on online and offline sales, including:How and why non-store retail is the only channel growing double digitsThe largest online entity driving the growth and proliferation of product and brand informationHow ecommerce conversion numbers are actually slipping, why traffic doesn't necessarily convert on marketplace anymore What is the largest influencer of all retail salesWhat is the most important channel to focus your marketingAn agnostic view of conversion – does it reall

In our final segment in resale policy development, we take an expert level look at expanding and refining your price policy. In our previous MAP segments, MAP 101 and MAP 201 your host Anthony has been joined by Freeborn & Peters, LLC attorney Gene Zelek, expert in the field of pricing policy. You’ve learned how to get started, and even take a deeper dive. Now it’s time to examine the policy you have in place and define the elements you need to clean up as we touch on:Bringing new life to your old policyDeveloping the internal team to support the policyFactors impeding policy enforcementWhether to choose MAP or Resale Price PolicyHow to deal with two-step distributionResetting Policy ScopeReal-world examples of policy elements for B2B and B2CIf you are ready to learn more, or have questions for Mr. Zelek, sign up now for our "Enforcing Price Policy" webinar on Feb. 19. You’ll hear Gene Zelek live and have the opportunity to ask him questions after the presentation. If you have questions now, please visit

If your organization has ever considered expanding or refining your existing price policy you may be wondering what’s next. In our previous MAP segment, MAP 101 your Channel IQ host Anthony was joined by Freeborn Peters, LLC attorney Gene Zelek, an expert in the field of pricing policy and told you how to get started. Now it’s time for a deeper education. In this segment you’ll learn about building your policy even more as we touch on:Resale Price ProgramsMinimum Advertised Price PolicyThe difference between a policy and a programCombatting retail price erosionThe “rule of reason”The Canadian PerspectiveThe European PerspectiveMuch moreJoin us for this informative half-hour discussion and then wrap up your education with our next segment MAP 301, available on February 6, 2014. If you have questions please feel free to contact the experts at Channel IQ and we’ll be glad to help you find the solutions.

This, the final episode in our four-part brand protection series, we focus on social media.  In this engaging episode David Howell, Director of Brand Protection for Channel IQ, joins your host Anthony to discuss one of the most interesting elements of brand protection, social media networks.  In this episode you’ll hear more about:TrendingReputationMonitoringRecognizing the ProblemEnforcing your brandThis wraps up our four part series but we have plenty of other brand protection information available.Check out the Channel IQ Blog, our other Podcast episodes, and join us for our next brand protection webinar in January. “Enforcing your Brand: Knowing When to Say When” Sign up today!