Get Real About Business Podcast

Informações:

Sinopse

Clive Maloney: Learn tips and strategies for starting and growing your business fast using a variety of different marketing practices like social media, paid traffic such as Facebook ads and Adwords, networking and more. Get great results from a tiny budget.

Episódios

  • #60: How to be an Authority in Your Industry by Becoming an Author

    02/04/2020 Duração: 45min

    Want to know the ultimate business card is? Believe it or not, it's a book. More and more experts are writing these days as a way of demonstrating their expertise and positioning themselves as the go-to person in their industry. You can do it too! Just think about it for a moment... If you were considering hiring someone to give advice, consultancy or solve a problem, you want to hire an expert, right? There is no better way to show that you're an expert than being a published author (or perhaps speaking on stage or TV). While it takes time and effort to write a book, it's something most people can achieve and there's a lot of help and advice available. You've then got a killer business card you can give (or sell) to would-be clients and sky-rocket yourself up to the top of their list for who to hire. Even publishing isn't an issue these days with the ability to self-publish. My guest today is a friend of the show, Karen Williams. Karen appeared on the Get Real About Business Podcast back on episode 16. Her l

  • #58: Creating Your First (or Most Profitable) Information Product

    02/03/2020 Duração: 49min

    Modern marketing has changed. It's all about inbound traffic now which means creating value and building credibility and expertise so people call you rather than you call them. While it's not the only way to create inbound traffic, information products are the established lynchpin that makes everything work. During this episode, we dig deep on how to create information products. I'm joined in this episode by the UK's most prolific information product creator, Peter Thomson. Peter Thomson is regarded as one of the UK’s leading strategists on business and personal growth. With over 100 audio and 100 video programs written and recorded he is Nightingale Conant’s leading UK author.  Peter shares some of his best tips, straight from his new book, "How to Write Your Business Book in 5 Days or Less." In today's podcast, you will learn: Why information products work How to name your info product so people bite your hand off to get it? A simple but powerful technique to create your information products in the shortes

  • #57: How to Succeed in Business When Others Say You Can't with Brad Burton

    15/01/2020 Duração: 45min

    When successful author, entrepreneur and UK's #1 Motivational Speaker Brad Burton agreed to appear on the Get Real About Business Podcast I knew exactly what I wanted to ask him. Brad, if you don't know him, has had a very interesting story. He grew up in Manchester and financed his first business by delivering pizzas at £5.90 cash in hand. Since then he has built one of UK's largest and most successful networking organisations, 4Networking, written four books and built a solid reputation as one of the top speakers worldwide. As Brad will tell you, his journey was far from easy. Most of the people around Brad told him he'd never build a successful business. He had money trouble. He even had a mental health breakdown due to the pressures of starting his business. My ultimate question then was how the heck did he do it? How do you go from barely paying the bills to fast cars and speaking on stage to thousands? In today's podcast, I ask Brad: What does it take to really succeed in business? Why do so many peopl

  • #56: Stop Doing Random Acts of Marketing and Start Researching Your Customers

    26/11/2019 Duração: 49min

    When Sarah McIntyre first mentioned to me "Random Acts of Marketing" I knew exactly what she meant.  We all get distracted, but I tend to think that entrepreneurs are worst than most. Many times have I gone down one rabbit hole after another, forever chasing the latest marketing idea - all at the expense of my long-forgotten marketing plan. I get little consolation in the fact that it's a common problem and one that many entrepreneurs experience. Sometimes we need to remember that just because a particular marketing approach is working well for one person, it doesn't mean it's the best approach for us. How do we figure out the best marketing approaches for our business? We have to discover the journey people go through before finding us and becoming our customers. (AKA Buyer's Journey) People don't just wake up one morning, decide to buy something and then go immediately to your website with their credit card in hand. There is a lot of activity before that.  By knowing your customer journey you can plan your

  • #55: How to Create a Predictable Income for Your Business Using this 2-Step Framework

    24/10/2019 Duração: 44min

    We assume that if we offer our customers more choices, then they’ll be more likely to buy our products since it’s more likely that they’ll find something they’re looking for. That’s why most companies offer a large variety of products. But here’s the interesting thing about choice: if a prospect is presented with too many choices, they are actually less likely to buy. This was proven by Sheena Iyengar and Mark Lepper from Columbia and Stanford University in a study about jams. It was with great interest then that when I discovered Steve Martile's 2-step framework for creating predictable income I wanted to learn more. Steve's method isn't to just reduce the number of offerings his client promote, it's to slash them down to just one.  How would you feel about doing that? It's a brave decision, right? As it turns out, this is also a very profitable decision.  In this episode, Steve and I discuss: A 2-step framework for generating a predictable income Betting on one product Standing by your ROI Generating lead

  • #54: How to get Super Productive, Improve Your Energy Levels & Performance

    11/10/2019 Duração: 55min

    Inspiration and ideas are never far away when you're an entrepreneur. The trouble people have is finding the energy and focus required to meet their aspirations. Recently I was invited to be a guest on the Brain, Brawn and Business Podcast. The host of the show, Oliver Berquez is a tremendous guy with a zest for life and the energy to match. It got me thinking... Why do people like Oliver seem to get a whole week out of a day while others barely get a day out of a week? With that in mind, I invited Oliver to come on the show and explain how he does it. If you are one of those people who always feel like their playing catch up, despite how hard you seem to work, this episode is for you. Oliver and I discuss: 4 areas of personal performance Dealing with failure Improving your productivity Creating habits that stick How to improve your energy levels As always to find out more about the show do visit our show notes page where you can also find contact information for Oliver, join our mailing list and find out a

  • #53: Creating and Marketing Online Courses for Passive Income

    26/09/2019 Duração: 51min

    Online courses have become an essential method for how people learn in modern-day. Therefore, creating and selling courses online can be very profitable with many professionals achieving 6- and 7-figure incomes. Whether you're looking to run a business purely based on online training or you're just looking for a new income stream, creating an online course could be a smart next step for your business. The thought of creating an online course can be daunting. There is, after all, a lot of work to be done before you can "open the doors" and start making money from your online course. There are also a lot of things to consider: What topic or knowledge do you have that can be turned into an online course? Will it be a course that people will want to buy? How will you structure the course so it helps the student achieve their goal and achieve positive reviews? How will you promote and market the course? For the answers to these questions and many more, I turn to online course marketing expert, Tom Libelt. As you

  • #52: Improving Your Content Marketing by Understanding How People Buy

    12/09/2019 Duração: 01h51s

    Content is king, so they say but it's sure as heck not going anywhere unless you market it. Content marketing is one of the hottest topics in marketing these days but not everyone is getting it right. Content marketing is all about inbound traffic. Done well, content marketing can attract great clients and seamlessly ease them into your business in a way that feels natural, generous and helpful. Done incorrectly, content marketing can be a massive waste of time and resources. You can spend hours on a piece of content that nobody consumes and you're left wondering if this "content marketing thing" works at all. But content marketing does work! You wouldn't see top marketers use it every day if that wasn't the case. The trick to content marketing is understanding how people think and behave. It's all about human psychology. In this week's episode, I invite author and content marketing expert Kenda McDonald to talk on the subject. Kenda was a fun guest with lots to say on the subject.  We dive deep into the topi

  • #51: Entrepreneur & TV Presenter Johny Pach Talks Success in Business

    05/09/2019 Duração: 42min

    While most people may know Johny Pach as a TV Presenter and interviewer at Red Carpet movie events, Johny is fast making his name as a marketing expert specialising in lead generation for property, trading and investment companies. In today's podcast, I ask Johny why he stepped away from the world of TV and how he's using what he learnt in television to generate business for his customers and himself. My interview with Johny was enjoyable and high energy - something that I quickly realised was why he won a scholarship in Hollywood which began his TV career. It's also this energy and what he learned about the art of influence that helps make Johny a success.  In the show today Johny talks about his transition from TV presenter to marketer and CEO. We also dive into how to generate higher quality leads for your business. Plus, if you like randomnesses like Johny's best diva moment and lava salt lamps, this is definitely worth a listen. Show Notes and Links As always you can find more information about the episo

  • How to Begin Sales Conversations with Confidence and Ease

    29/08/2019 Duração: 40min

    Understanding how to skillfully navigate conversations and move from a casual conversation to one that generates business is essential for any small business. Failure to develop these skills leads to one of two outcomes: Show up and Throw up - This is an outright pitchfest. You're so concerned with getting the sale and winning the business that you forget to act anything remotely resembling a normal human being. It's an "all about me" approach and a race to the bottom as you try to detail every product benefit and feature you can think of and convince the person they can't live without it. Nice but Ineffectual - Also a race to the bottom, but this time an "all about you" approach that is ineffectual and weak. You are so concerned about not coming across as pushy or "salesy" that you never really get down to business. You patiently wait for the person to ask you about your product but for some reason, they don't. The person could massively benefit from what you do but instead, they walk away thinking, "Nice g

  • How to Scale Your Business to Reach Financial Freedom

    16/08/2019 Duração: 59min

    There are two important numbers in your business. The first is your freedom number and the second is your dream number. When you first start out it's your freedom number that is most important. You need to earn enough money to replace the income you had when you worked for someone else. It means you can give up your old job for good and focus on your business fulltime. Your dream number is the amount of money you must earn in order to have the lifestyle you really want to experience in your life. At this stage, you're doing the work you love but you're no longer needing to work every single day of your life. You can experience life in the way that few people do because most people are living paycheque to paycheque.  I expect we all at times dream about our ideal lifestyle, but few people really experience it. As a small business owner, you have a unique opportunity to do that - you just need to know how to go about it. My guest on today's podcast is the co-founder of Lifestyle Builders, Tom Sylvester. During

  • Would You Let Someone Eat for Free at Your Restaurant?

    29/04/2019 Duração: 36min

    Have you ever been asked if it is okay for someone to pick your brains? It can feel nice when other people value your opinion and want to take advice from you. However, if you're a service provider business owner then your expertise and time are your most valuable commodities. Like me, you probably accept that it makes sense to share a certain amount of expertise for free. After all, how else can you demonstrate your experience and the value you bring? Your word alone is rarely enough. But there has to be a limit. There has to be a point in which someone should pay you for your hard earnt expertise. Most people are very respectful of your time, but every now and then you get someone who constantly wants to pick your brains and get as much free advice as possible. They often have no intention of paying for your services and excuse themselves by either saying that they would pay you but they can't afford you or it's just a quick question (as if...) they need help on. Letting someone constantly pick your brains

  • This is Why You Lack Self-Discipline

    18/04/2019 Duração: 32min

    With the best will in the world, every small business owner can lack self-discipline at times. Often we can put it down to technology or other people: Technology is an issue because we have so many alerts going off all the time from social media, emails, apps and more. Since most people struggle to go to the toilet without taking their phones, there's simply no getting away from one app or another that eats time into our day. People are the other issue. They place demands on us. They ask things or tell us they need something. Worst still, they do it in a way that makes their agenda feel so more important than your own. Try as we might, other people's agenda can easily climb to the top of our to-do list. A lack of self-discipline can cost you clients, revenue and ultimately, your business While it's nice to blame external forces for our lack of focus (because it prevents us from taking responsibility), the truth is that we ALLOW other things to take precedence even when we know better. Remaining a distraction

  • If You Were Able to Collaborate with [Insert Dream Connection] What Would That Look Like?

    04/04/2019 Duração: 49min

    Collaborations and joint ventures are a wonderful way to get projects finished at a rapid pace. You get to share the load, pool your talents, ideas and creativity. The result is often an end product that's much better than what any individual could have done by themselves. Aside from the benefits of pooling talent to get a job done lickety-split, collaborations are a huge opportunity for personal growth. You get to work alongside people you respect and admire. You get to see how they tackle workflows and problems. It's a little like getting a window into their world. It opens up new possibilities and at the end of it, you have relationships that are much stronger and closer than you had before. Unfortunately, not all collaborations and joint ventures end up that way. Some are difficult, frustrating and can lead to broken relationships and resentment. In fairness, they tend to be fewer, but the sad truth is that some collaborations can be a huge time suck with little to no reward. The question is, "Why is that

  • The 6 Must-Have Pillars in Marketing and How to Use Them

    12/03/2019 Duração: 59min

    There is no doubt about it, you have plenty of options for marketing your business, but which options are most likely to generate the biggest results?  It's difficult, isn't it? One minute everyone says to do the social media thing. The next minute they're saying build your list or content is king so go with content marketing. What about networking or any of the other hundred things you could do? With all this confusion and potential for overwhelm I turn to my new friend, Dr Tyson Franklin. You might not expect to hear marketing advice from a podiatrist... Yes, you read that right. He's a podiatrist so feet is his thing. As it happens Tyson has started, bought and sold over twenty different podiatry businesses so he really seems to have cracked the code on what it takes to make a business successful. In fact, he's authored two business books and starting his third. In this episode Dr Tyson Franklin reveals: The 6 essentials pillars for marketing your business How to build a network of referral partners (with

  • Three Surefire Elevator Pitches for Your Networking Event

    15/02/2019 Duração: 53min

    9 times out of 10 when someone asks me the number one way for marketing their young business, I'll always say networking. While there are plenty of other ways to market your business, attending networking events is one of the easiest things you can do to get your name out there and it's VERY affordable. But if you're a dyed-in-the-wool introvert attending a networking event can be a very scary thing and the thing that scares people most is usually the elevator pitch. It can be difficult enough to know what to say when you meet people, let alone having to stand for 60 seconds and give a pitch about your business. The question is: How do you pitch your services at a networking event without feeling awkward or pushy? In this episode, my guest (Nicoline Huizinga) and I share some tactics to put you on the right track: How to greet people at a networking event - what to say and what to do. The mindset shift that will help conquer your nerves and generate more leads and referrals. Three tried and tested scripts y

  • #43: How to Win at Facebook Ads

    22/01/2019 Duração: 46min

    It's fair to say that while Facebook Ads are among the best marketing opportunities available in modern day marketing, they can also be a little overwhelming when you're trying to get to grips with them. Sure, you might have boosted the odd post, but how do you get serious (I mean, really serious) about using Facebook ads for your business? In fairness to Facebook, they've done a pretty good job of making the process easier. After all, they want you to buy marketing space. They want you to use their platform. The trouble is that there is so much choice. There are different campaign goals. You have ad sets and the ads themselves to contend with. Then there's all this split testing to do. Have you heard about that? Well, I've been fascinated with Facebook ads for a long time now. We talked about Facebook ads back in episode 23 with Sam Bailey, but I wanted to take a deeper dive. That's where Janet E Johnson comes in. Janet is a social media strategist in Michigan, USA. I stumbled across her in a podcasting comm

  • Using Public Speaking to Build Your Tribe and Your Business

    11/12/2018 Duração: 54min

    Of all the different forms of marketing and communications, public speaking builds the most trust and credibility in the shortest amount of time. Some people love it. Some people hate it. Whatever the case is for you, the chances are you're already doing it and you're doing it more than you think. It might be in small ways and to only a few people, but however you do it, public speaking is simply about sharing a message and delivering it really well. My guest in today's podcast is public speaker extraordinaire, Kayla Conley. Kayla has been public speaking since she was 10 years old (it's a fascinating story) and she's been a member of Toastmasters for 11 years. In this episode, I get Kayla to share her top tips on how to connect with your audience, how to structure a short talk to give at a local networking event and the things you need to do in order to make the best possible impression. However much or little experience you have with public speaking, you're bound to pick up a tidbit or two. In fact, you mig

  • Employee to Entrepreneur: Making the Shift & Getting Ready for Growth

    28/11/2018 Duração: 59min

    Mindset is everything or so most people seem to say. 25+ years in the personal development world and I'm yet to prove otherwise. But what is the correct mindset when becoming an entrepreneur? Certainly, that mindset is very different from being an employee in someone else's business. We have more responsibility. The buck stops with us. But it's more than that. When you set up as a freelancer or entrepreneur the biggest challenge you'll ever face is yourself. YOU are the major reason you're not as successful as you'd like to be. It's not so much that you don't have the strategies (although it helps). It's because your success is contingent on you doing the right things every single day even when you don't feel like doing them. At the risk of sounding like some kind of antiquated school teacher, it often boils down to discipline over short-term reward. We sacrifice the things we want to do today for the things we most want tomorrow. With this in mind, I turn to star of the West End stage and Musical Mentor, Sop

  • How to Start a YouTube Channel for Your Business

    20/11/2018 Duração: 58min

    With social video generating 1200% more shares than text and images combined (source: Small Business Trends) it doesn't take a genius to realise that including video in your content marketing strategy is a smart thing to do. Video as ads or to support a landing page is one thing but in my mind, where video prevails is in building community and positioning you as a thought leader and expert. Everyone calls themselves an expert these days. Fewer prove it by sharing their expertise, thoughts and experiences in a public place, completely free of charge. While you may not like the idea of giving away your expertise for free, it's often exactly what you need to do in order to build sufficient confidence with your audience to get them to buy from you. This is where YouTube comes in. YouTube allows you to share regular content that will be valuable to your target market in a way that people enjoy consuming it. Perhaps most importantly, it keeps you top of mind so that when your prospects are ready to make a purchase

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