Marketing Mavericks (mp3)

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the 'sizzle,' not the steak. Guests: Lynett Young, Cliff Ravenscraft, and Paul Colligan Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more. Guest: Liat Mordechay Hertanu Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky. Guest: Ariel Michaeli Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works. Guest: Joel Comm Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

We talk about selling faith through a connected church -- how do you market and measure religion? Guests: Brian Reich and Fr. James Martin Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

We talk with Wanderu CEO Polina Raygorodskaya Guest: Polina Raygorodskaya Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon. Guest: Gregarious Narain Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code MM

Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more. Guest: Stormy Simon Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: harrys.com offer code MM squarespace.com offer code: MM

We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook. Host: Tonya Hall Guest: Peter Friedman Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: legalzoom.com offer code: MM squarespace.com offer code:MM

We talk about the importance of building a community before the brand and building a community on Twitter Guests: Scott Eddy and Alex de Carvalho Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration. Guest: Jeff Winsper Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

We talk about measuring influence, is any PR good PR, and what's your Klout score? Guests: Olivier Blanchard, David Spark, and Marcus Nelson Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: warbyparker.com/mm squarespace.com offer code:MM naturebox.com/twit

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Guest: Shiv Singh Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit

We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Guests: Brian Reich and Don Povia Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Tonya talks to Tania about measuring social engagement. Guest: Tania Yuki Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Read our show notes at https://twit.tv/shows/marketing-mavericks/episodes/39. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM