Baby Got Booked The Podcast

We typically book three types of guests on the show. We book producers or editors in the media who have a media platform and are looking for content and experts. We book people who have used the media to launch their brand or grow their business. The third type of person I like to bring on the show is somebody who helps us elevate our game and become a better story (because if you’re living a really great story that’s an excellent first step towards getting attention for it). My guest today, Zane Caplansky, fulfills all three of these requirements because he is a celebrity chef, he owns multiple businesses (all in the food industry), he’s an absolute media magnet extraordinaire and he has his own podcast. If you’re at all in the food industry or want to be in the food industry this is the guy whose show you want to get on.  The Globe and Mail article: There was a huge article in the Globe and Mail (Canada’s biggest English language newspaper). The headline was Caplansky’s Deli goes national with restaurants ‘

It’s much easier to tell a better story if you are living an amazing story. Tiisetso Maloma falls into that category because he is an entrepreneur many many times over. He’s worked in very diverse industries including but not limited to marketing and PR, photography, graphic design, web design, copy writing, public speaking, event organizing and a lot more. He is about to launch a brand new book which you can pre-order right now called The Anxious Entrepreneur: Anxiety Defeats Creativity and Creativity Defeats Anxiety. I’m excited about introducing him because I think anxiety is a big dark underbelly of entrepreneurship. We will talk about using creativity and story-telling techniques to defeat the anxiety that may be holding you back, maybe crippling your business or if your business is successful sucking a lot of the joy out of your life. What most people don’t know about Tiisetso: Most people think because he is on Facebook a lot that is he very sociable. He is but he is also more of an introvert. He needs

Today I want to introduce you to somebody who has actually been in a vomit comet. They are the simulators that allow you to simulate weightlessness aboard an aircraft and feel what astronauts actually experience in space. John Getter is a licensed pilot and has flown the space shuttle simulator and has more than 3 hours of weightlessness aboard a special NASA aircraft (the vomit comet). He is a former broadcast journalist whosebroadcasts have been carried in 135 countries and he supervised projects that flew in space. He does insights and stories from working with hundreds of explorers including all who walked on the moon or commanded a space shuttle. He’s a professional speaker and he produces news coverage for major broadcast and cable networks including Good Morning America. He consults with major corporations industry and political leaders on effective communication skills, media understanding and of course storytelling.  Today Show and Good Morning America: Both of the programs aim at primarily a female

On today’s show I’ve brought on a story telling maestro. Park Howell has been a professional story teller for more than 30 years. He has helped firms achieve epic growth through the power of story to define their brand and connect with customers, all the things we’re going to teach you how to do today. He’s a professional speaker, a marketing consultant and a brand story strategist. He’s going to help us craft and tell a compelling story and then we’re going to hook those ideas together to show how you can leverage this for the media (that’s where I can bring some of my ideas to the table).  Joseph Campbell: Park was introduced to the work of Joseph Campbell through his son who was going to film school in Hollywood. Joseph Campbell is America’s foremost mythologist. His 17 step hero’s journey can be seen in the movies you love, the books you read and even the songs you listen to. If you really want to see it in action all you have to do is look at the very first Star Wars movie because George Lucas used Josep

Today’s guest is somebody who’s going to teach you how to talk about what you do in a way that makes people want to lean in and hear the rest as opposed to the elevator pitch that makes people say “oh, okay” and the conversation is over. Jenny Beres has run a successful freelance writing business for 10 years. She started with $75.00 in her bank account and quickly transformed it into a six figure freelance copywriting business. She helps brands tell their story in a compelling way and she also helps a lot of freelance writers or freelance social media people run a successful business. So it’s the skill of writing itself, what stories to tell, what stories to leave out and then on the other side of it the business aspect of running a freelance writing oriented business.  Compassion and inspiration: Whether you’re a business owner writing your own copy or you’re a copywriter on a team and you’ve been hired to capture someone else’s story you must write from a place of compassion and inspiration. Those are the

Do you remember the Herbal Essences commercial where the woman in the shower is going “Yes! Yes!”?  Well, I don’t have the woman in the shower (she’s a model) but I have with me the woman who wrote that ad campaign and made it famous. My guest today is Linda Kaplan Thaler and she is responsible for some of America’s most famous advertising campaigns including the Aflac duck quack and the yes, yes, yes Herbal Essences campaign. She has won 13 Clio awards (which is like the Oscar for advertising) and two were for best original music and lyrics. If you’ve ever heard “I don’t want to grow up, I’m a Toys R Us kid” and Kodak moments that is her. She runs a billion dollar advertising agency in New York City called Publicis Kaplan Thaler. Her latest book Grit to Great (co-written with Robin Koval, who is also the co-founder of the company the Kaplan Thaler Group) is a national best seller that teaches us how to be a better story (other books include The Power of Nice, Bang! Getting Your Message Heard in a Noisy World

Have you ever bought a copy of Inc. Magazine, read it cover to cover and ripped out pages to use as a blueprint to create your dream business? Today’s guest is none other than James Ledbetter, editor of Inc. Magazine and Inc.com. Prior to this position he was the founder and editor of The Big Money, which is Slate’s business and finance site (if you’re familiar with slate.com) and the opinion editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at Time and is the author of four books. Today he’s going to spend some time with us telling us what sort of stories excite him, what his inbox looks like and how you can pitch him in a way that gets you an invitation to join their contributor network so that you can have your own column in Inc. Magazine. Vetting process for contributors: They ask contributors questions such as what is it that you want to write about? What is it that makes you qualified to write about it? What are you going to offer us that no one else can offer us

Jason Silverman is a Martial Arts Master Instructor, Information Marketer, Marketing Expert & Coach, Sought-After Speaker, CEO of Powerful Words Character Development and Co-Founder of Dance Sites Done Right/All Star Cheer Sites. We met when Jason interviewed me on his podcast which is called The Real Deal. We talked about specific strategies that dance, cheerleading and martial arts studios can use to get themselves media coverage. Jason has helped and continues to help more than 500 studios worldwide with a marketing system right out of the box that helps them bring in, retain and engage with their clients. Licensing: Jason started by piloting seven people to make sure the system would work when someone else was running it. They did the pilot program for about a year then decided to take it farther. They got a website and merchant account and Jason called three people in the industry that he knew well and asked them to tell people. Overnight they had around 100 new clients. Their System: It is a powerfu

My guest today is the guy who spent thirty years bringing life into focus as one of the U.S’s most sought after portrait photographers, and is now inspiring creative entrepreneurs to leverage their so called lack of focus. Jeffrey Shaw actually believes that it is a good idea to chase the metaphorical squirrels all over the place. He’s a business coach, speaker and host of the popular business podcast “Creative Warriors” (in fact we met when he had me as a guest on his podcast). Jeffrey is also a contributor to the Huffington Post, the creator of the online training program “The Creative Warrior” and has been sighted in various publications and trade journals. If you have trouble with “creative chaos brain” where you look at a blank wall and see three hundred different opportunities and you tend to run in seventeen different directions at any given time and are still trying to run a business and be successful and have relationships etc then this is the episode for you. Creative’s in business: The root of the

My guest today is consultant and speaker Steven Gaffney. He runs a wildly successful seven figure business and is in the National Speakers Association Million Dollar Club. His platform is honest communication. He’s tall, dark and handsome, he’s rich and his platform is honest communication (like the perfect man). He’s the author of five books: Just Be Honest, Honesty Works, Honesty Sells, Guide To Increasing Communication Flow Up Down And Across and 21 Rules For Delivering Difficult Messages. His latest book is Be A Change Champion: 10 Factors for Sustaining the Boom and Avoiding the Bust of Change. Honest communication: People tell Steven “I am honest” and he will say “Well you’re probably lying.” This is not about the ethical point of view about truth or lies. The biggest problem is not what people say it’s what they leave out, what they don’t say. If you can get others to get the unsaid said so they can speak their truth and we can speak our truth without somebody flipping out on us then relationships are

Today I’ve invited three of our students to share some of the results they’ve had building exposure, credibility and growing their businesses using the media. Lauren Victoria from Hawaii launched Aloha Crate, a subscription box that sends Hawaii treats to people all over the world. We’ll talk about her experience launching her company using just social media and how she landed her first television interview. Julie Creffield from London U.K is a runner, fitness enthusiast, professional speaker and author at toofattorun.co.uk. Her award winning blog and exploits have been featured in press around the world including the U.K’s Daily Mail, The Today Show and the Huffington Post. Joanne Giacomini from Montreal is a writer and blogger at exceptionalmomchild.com. She is the mom of a son with autism and she writes and speaks on the wonders of parenting a special needs child as opposed to just the medical side of things. She joined the course in September 2015 and in a few weeks she landed regular blogging status with

Today we’re going to be doing something a little bit different. If you’ve been listening to the show for any amount of time you know we tend to have people who fall into one of three categories. We have media professionals who are producers, high ranked journalists or podcasters looking for experts just like you. We also have people using the media to catapult their business to the next level. The third type is somebody who’s out there living an amazing story, helping others do the same and is going to help you become a better story. I am a firm believer that everything is story. We are defined by the stories we tell ourselves, our reality is defined by the stories we see around us that we carry in the back of our minds whether we’re aware of them or not. That tends to either propel us forward or hold us back. Nobody knows that better then my guest today, Pascale Landriault. She is a certified HR profession and a postmaster in NLP (Neuro Linguistic Programming). She is also a life and business coach and her

    Ever found a book that seemed to contain all the secrets you’ve been struggling to unlock and then have that book pop into your life right when you need it the most? That’s how I felt when I cracked open the spine of The Big Leap, one of thirty books written by my guest Gay Hendricks. Gay earned his degree in Counseling Psychology from Stanford University and has been a leader in the field of relationship transformation and body-mind therapy for more than forty-five years. I’ve come to truly believe that one of the biggest business breakthroughs will happen on the heels of a personal breakthrough. Your business breakthroughs are almost always if not always related to personal breakthroughs and the central theme of The Big Leap confirms this. Upper limit: In The Big Leap Gay Hendricks puts forth the idea that most human beings have an upper limit. We have a glass ceiling, a set point for happiness. The moment you hit that glass ceiling (which is invisible unless you go looking for it) you will find a way

My guest today is global celebrity and speaker Jeffrey Hayzlett. The first time I heard him speak was in New York in 2015 at an event called Media Lab. He was out there talking about having a media presence and also being a part of the media and how it can help you grow your business once you do enough of it. As you know this is my wheelhouse but some of the concepts Jeffrey was talking about were so big and vast that I felt like I couldn’t quite take it all in on one shot. Jeffrey is the author of a new book called Think Big, Act Bigger which I highly recommend. He is a speaker, an author, a contributing editor; he’s the host of C-Suite with Jeffrey Hayzlett on Bloomberg television and Executive Perspectives on C-Suite TV and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.it. He is the CEO of The Hayzlett Group, an international strategic consulting company focused on leading change and developing high growth companies. Squirrel! In the Pixar movie UP there is a

My guest today is Stephen J. Bronner. In addition to being a fitness buff and video games aficionado he also happens to be the deputy editor for entreaprenuer.com, which means he manages their vast contributor network. He graduated with a Masters degree in journalism from the CUNY School of Journalism in 2008 and has worked in local journalism for several years. He lives in New York’s Long Island and is always looking for a great story. You might remember we already had entrepreneur magazines editorial director Ray Hennessey on the show (that’s episode four in case you missed it). On that show we talked about what sets them apart, what they like, what they don’t like and what really makes a good entrepreneur story. I really encourage you to go listen to that episode but today we wanted to do something a little bit different. I want to zoom in on what it takes to land a regular column on entrepreneur.com, the digital site. We want to talk about what you can do to grab Stephen’s attention, how often you need to

Today’s topic is one that gives a lot of us media expert’s sweaty palms. We’re going to talk about our websites and more specifically how to use them to get media attention. Heather Lutze is a widely acclaimed speaker, trainer and consultant who literally wrote the book on search engine optimization (two books in fact): The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing. She’s going to teach us everything from how to use Google to spy on your competition and what to look for to which key words will best drive customers and the media to our sites. Getting started with SEO: The biggest mistake is not implementation but in the correct usage of content and keyword phrases your potential audience will be searching for. Your keyword phrases should be what the users are searching for on Google. You could use a phrase that fits and be the #1 hit on Google for that phrase yet not get

Have you ever been to a conference and watched a speaker so powerful that you just sit there with your mouth open the whole time? A speaker so good that you immediately put their name on your wish list for future training? My guest today is exactly such a speaker. Lou Heckler is a peak performance and leadership specialist who’s studied high achievers for more than 30 years. He represents a broad background in management and leadership positions. He’s worked as an instructor and core supervisor for the defense department (do not mess with him) during his active Army duty. He’s also held positions in public and commercial television ranging from news director and community affairs director to corporate management training director. He knows the ins and outs of the media system and he certainly knows what it takes to get on the news. The value of stories: We’ve loved stories ever since we were children. They helped and still help us do two things: See where we fit in life and what it was going to be like for u

You wouldn’t expect someone diagnosed with an anxiety condition to become a public speaking trainer but that’s exactly what my guest Lucas Mattiello did. He has struggled with anxiety and not just overcome it but made it his mission to help others do so to. He uses his experience of living with anxiety for 15 years, the self management tools he used to control stress, and his training as a certified professional coach to connect with his clients. Although Lucas is an internationally renowned trainer, does communications and stress management, and works mostly with people in a corporate communications or public speaking context he is no stranger to the media. He has been featured in Forbes and numerous news shows. He is a best-selling author and his corporate clients include Vancouver Coastal Health, BFL Canada and Cactus Club (one of my favorite places to eat when I’m in Vancouver). Nobody’s a natural: Everything takes work. You didn’t get to the level of proficiency in your current skill set immediately; you

My guest today is a guy who’s helping me get over my resistance to all things social media. Phil Gerbyshak is the Director of Social Strategy at Actiance Incorporated. He’s also an award winning speaker, author of four books, several thousand articles and over 50,000 tweets. Phil has spent the last ten years dedicated to learning, teaching and sharing all that he can about social media. His work has taken him all over the world to share his insights into building relationships using social platforms. He has been featured in The Wall Street Journal, USA Today, Financial Times and many other publications. Social media: Social media is but one weapon in your arsenal of things to do, it is not the only thing. There is no silver bullet so anybody who tells you that they have the answer to how to get you to do anything is completely wrong. There’s many answers. Some take more effort, some take more time, sometimes you get lucky but all of them require work. Using social media effectively: The key is to get somethin