Authority Alchemy With Brian Horn And Jack Mize

Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do more to get noticed. This is especially true in ultra competitive markets […] The post How to Start a Podcast That Will Attract More Clients…The Easy Way appeared first on Authority Alchemy | Authority Marketing Tactics.

We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mean you have to be unemployed. Jack and I sat down with Michael O'Neal from The Solopreneur […] The post Solopreneur Marketing Plan for the Unemployable appeared first on Authority Alchemy | Authority Marketing Tactics.

If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. His name is Brad Costanzo, and he is the host of the Bacon Wrapped Business show (because everything wrapped in […] The post How Brad Costanzo Will Wrap Your Business In Bacon appeared first on Authority Alchemy | Authority Marketing Tactics.

In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want to ensure your readers become engaged. In other words, you want to get those conversion numbers […] The post Authority Hacks To Increase Website Engagement appeared first on Authority Alchemy | Authority Marketing Tactics.

In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding […] The post 6 Steps To Get New Clients With Authority Content Marketing appeared first on Authority Alchemy | Authority Marketing Tactics.

Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies, and I'm a big dork. Plus it's my site.  

As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client's brand, and get them in front of their target audience, you shouldn’t dismiss the effectiveness of […] The post Get Local Media Coverage For Clients (Or Even For Yourself) appeared first on Authority Alchemy | Authority Marketing Tactics.

At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and authority positioning.  Every time I write for Entrepreneur, I get 100+ new Twitter followers. It also gives you other places to share your message.   I can […] The post Become A Contributor for Forbes (And 8 Other Authority Sites) appeared first on Authority Alchemy | Authority Marketing Tactics.

In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? In his bestselling […] The post A Simple Authority Marketing Offer You Can Test appeared first on Authority Alchemy | Authority Marketing Tactics.

We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan. …heck…even my car has wifi. And I […] The post The 7 Apps We Rely On To Run Our Marketing Agency appeared first on Authority Alchemy | Authority Marketing Tactics.

Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry.   We are living through an extraordinary moment in human history. Technological and social change is reshaping the way we market our businesses, deliver work […] The post The State of Authority Marketing appeared first on Authority Alchemy | Authority Marketing Tactics.

The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very  pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing. But we’re betting that many of your landing pages just aren’t cutting the mustard. To help you, […] The post The 8 Required Elements of The Perfect Lead Gen Page appeared first on Authority Alchemy | Authority Marketing Tactics.

Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “” So the reason behind the desire to become an influencer CAN'T be vanity. It must be for POSITIONING. You have to do the things that make it easy for others to recognize you […] The post Vanity vs Positioning appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host.  He helps us dig into how anyone can become an influencer using social media. We start off with Brian explaining Hollywood’s proven method of storytelling. Then, how you can apply this formula to turn yourself into the most fascinating person […] The post Becoming An Influencer On Social Media appeared first on Authority Alchemy | Authority Marketing Tactics.

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place. In the Digital Attention Span Economy,  that far surpasses just getting a […] The post The New Way To Use Press Releases appeared first on Authority Alchemy | Authority Marketing Tactics.

While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% […] The post How to Stand Out & Get Booked on Radio and Podcast Shows appeared first on Authority Alchemy | Authority Marketing Tactics.

In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula…even if you aren’t a writer We have a VERY different take on book publishing from all the “make money selling Kindle books […] The post Book Publishing for the Digital Attention Span Economy appeared first on Authority Alchemy | Authority Marketing Tactics.

Are you trying to sell with your content..or are you trying to influence? Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases. But, influencer content isn’t about creating an immediate sale, it’s about letting the right people find their way to […] The post The Digital Attention Span Content Formula appeared first on Authority Alchemy | Authority Marketing Tactics.

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known as micro-specialization. Basically, micro-specialization is about offering  a very specific service to a very  specific sub-niche in your market, instead of trying to be the answer to everyone’s problem. People […] The post Focus on Less to Influence More appeared first on Authority Alchemy | Authority Marketing Tactics.

Listen to this episode to learn 4 Instant Influence Triggers you need to know to become a powerful influencer in the Digital Attention Span Economy. The post 4 Instant Influence Triggers For The Digital Attention Span Consumer appeared first on Authority Alchemy | Authority Marketing Tactics.