Write With Impact With Glenn Leibowitz

Welcome back to Write With Impact, I’m Glenn Leibowitz. I’m a writer, four-time LinkedIn Top Voice, and founder of Write With Impact Academy, a learning community for writers hosted on Substack. Just go to writewithimpact.academy and enter your email to subscribe. It’s free. I recently joined Everything Thought Leadership, a podcast and video program hosted by Bob Buday, founder of Buday Thought Leadership Partners and author of the new book, “Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue.” I interviewed Bob in episode 80 of Write With Impact, which I encourage you to listen to. With Bob’s permission, I’m sharing the complete episode here. In my conversation with Bob, I talk about why I believe good writing is so essential to building a reputation as a thought leader. I also explain what I think thought leaders should do to both improve their own writing, as well as what they should do to work more effectively with idea developers like Bob and myself. I hope you enjoy

Jeffrey Towson is an investor, digital strategist, keynote speaker, business professor, bestselling author, podcaster, and one of the most productive and inspiring content creators I know. He’s also the founder of TechMoat Consulting, a boutique digital advisory firm. I’ve known Jeff for the past decade, since we first collaborated on one of his bestselling books, One Hour China. He’s incredibly insightful about all things digital and enormously knowledgeable about China. He’s a deep thinker, a captivating speaker, and gifted writer. I always learn something from him. In addition to writing regularly on his blog, jefftowson.com, he’s been writing on LinkedIn for the past 8 years, and has amassed a formidable following of over 3.1 million. He was named a LinkedIn Top Voice a few times as well. In our conversation, he talks about: Why he writes How he writes so prolifically How he uses (and doesn’t use) generative AI during his content creation and publishing process. He shares his view of the impact of genera

Welcome back to Write With Impact, I’m Glenn Leibowitz. I’m a writer, four-time LinkedIn Top Voice, and founder of Write With Impact Academy, a free learning community for writers hosted on Substack. Just go to writewithimpact.academy and enter your email to join. Today I’m very pleased to introduce Martha Coven. A Yale-trained lawyer, Martha is a Visiting Lecturer at the Princeton School of Public and International Affairs, an Adjunct Professor of Law at New York University, and the founder of Coven Consulting. She has been writing for more than twenty-five years, in her various roles as an advisor to the President at the White House and for members of Congress, as well as in the private sector. Martha teaches courses on writing at both Princeton and NYU, which is what inspired her to write her new book, “Writing on the Job: Best Practices for Communicating in the Digital Age,” published by Princeton University Press. Her book contains a lot of practical and actionable advice, and I highly recommend you buy

Before I introduce today’s guest, I’d like to make a special announcement about this podcast: Write With Impact is now 8 years young!   Thank you to all of my guests who have shared their wisdom and experience so generously. I couldn’t have done this without you. And thank you to my listeners from around the world who have taken the time listen to one or more of the 80 episodes I’ve produced since April 2015. As you may know, since 2021 I’ve been conducting these interviews on video. So if you would like to watch these episodes head over to Write With Impact Academy, my learning community for writers hosted on Substack. Just go to writewithimpact.academy. You can also watch my interviews on my YouTube channel. Just search for Write With Impact. Okay, let’s dive into today’s episode. Since the roll-out in December of the powerful new AI-powered chatbot, ChatGPT, I’ve been trying to sort out what this new technology means for professional writers and editors like myself. One writer who has been thinking through

Robert Buday is one of the world’s most renowned experts in thought leadership publishing. Over the past 35 years, he’s helped professionals from a wide range of industries write bestselling books, publish more than 50 articles in Harvard Business Review, and author hundreds of articles for top-tier business publications. He recently codified everything he knows about thought leadership into an excellent new book, “Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue.” Bob joined me for an in-depth conversation where he breaks down thought leadership into its essential elements. He shares some of the frameworks and strategies he uses to help his clients develop their ideas into publications that build brands and attract new business. To find out more about Bob, his work for clients, and his new book, visit his website here. Watch a video of the complete conversation at Write With Impact Academy, my learning community for writers on Substack. Find me on LinkedIn here--let's conn

In this episode of Write With Impact I spoke with Robbie Abed and Troy Sandidge. Robbie is the founder and CEO of No Middle, a content creation agency that helps busy tech entrepreneurs create engaging content on LinkedIn. Troy Sandidge is the COO of No Middle and works with Robbie to turn their clients’ ideas into shareable content on LinkedIn. Robbie and Troy gave me an incredible insider’s view of how they work with clients to create and distribute engaging content. With just a 30-minute interview, they can help a busy tech CEO create enough content they can use for several months on LinkedIn. They share several valuable nuggets of advice that can help you hone your LinkedIn content creation and marketing strategy. To watch the video of the entire conversation, go to my learning community for writers at Write With Impact Academy, which is hosted on Substack. It’s entirely free. And if you learned something from this podcast, please share it with a friend or leave a positive review.  

If you’re currently writing a book, or you’re planning to write one, you’ll understand the complexities involved with writing, editing, designing, publishing, and marketing your book. You may have thought about getting the help of a book publishing coach or consultant to help guide you through the process. Jenn T. Grace can help: as Founder and CEO of Publish Your Purpose, she and her team help aspiring authors turn their dreams into published pages that have an impact on the world. Jenn joined me recently for a Writing Masterclass, where she shared some of her best tips for writing, editing, and marketing your first book. In our conversation, Jenn covered a lot of ground, from techniques to help you gain clarity around your target reader, to fighting imposter syndrome and staying true to your authentic voice, to building an audience of potential readers even before you’ve published your book.   To learn more about Jenn and how she helps authors, visit her website at publishyourpurposepress.com. This is a fre

Alan McIvor is a headhunter based in Taipei at the Paul Wright Group. We met several years ago when he was just starting to build his clientele and presence on LinkedIn. Alan joined me recently for a LinkedIn Live video session where we exchanged tips for writing articles on LinkedIn. Alan has had a lot of success recently with several viral articles that have attracted tens of thousands of views and thousands of likes and shares. I asked Alan about his writing process, how he incorporates personal stories into articles that demonstrate his expertise, and how he crafts click-worthy headlines. He also shared some of his tips for writing outreach messages on LinkedIn. If you’d like to watch our entire LinkedIn Live session just go to my new learning community, Write With Impact Academy at writewithimpact.academy. Just enter your email to sign-up. And if you enjoyed this episode, or any other episodes of Write With Impact, I’d appreciate a rating and review on Apple Podcasts. Follow Alan on LinkedIn here. And fo

This is an audio version of a post I published on Write With Impact Academy about the relevance of synchronicity, a concept introduced by Carl Jung, to my book writing process. Sign-up to Write With Impact Academy to start building your writing skills today.

Andrea Wilson Woods is an entrepreneur, patient advocate, speaker, podcaster, and author. She’s the CEO and Co-founder of Cancer University, a for-profit, social-impact, health-tech startup. Andrea is also the president and founder of the nonprofit Blue Faery: The Adrienne Wilson Liver Cancer Association. Her bestselling book "Better Off Bald: A Life in 147 Days" is a medical memoir about raising her younger sister Adrienne from the age of eight until she died from liver cancer at the age of 15. Her book has won numerous prestigious writing awards. In 2020, her book went on to win the Writer's Digest Self-Published E-book Award as well as the Independent Press Award. Visit Write With Impact Academy to watch a video of the entire Writing Masterclass with Andrea.  

Pamela Wilson is the Founder of Big Brand System and author of the Master Content book series. Pamela and I spoke on this podcast several years ago when she was publishing her first book, Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience. She later followed that book with another one, Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish.  Both have been top-rated, bestselling books on Amazon. Today, she helps mid-career professionals build successful online businesses with her Offer Accelerator program. You can find out more about Pamela on her website at www.bigbrandsystem.com. In this Writing Masterclass for Write With Impact Academy, I spoke with Pamela about how she writes and self-publishes books. She shares her writing process, from outlining, to thinking through the content of each chapter before writing it, to the power of deadlines. To watch a video of our interview just head over to my learn

Decades ago, I wrote my college application essays, and then went through the process again—twice in fact—when I applied to two different graduate school programs. While things have changed over the years—the numbers of applicants have exploded thanks to the common app and the internationalization of the applicant pool—one thing has remained the same: the importance of writing well-crafted essays that tell your story in a compelling way, in a way that sets you apart from the thousands of other applicants also vying for a spot at the school of your dreams. To offer some advice on this topic, I sat down recently with Dr. Aviva Legatt. Dr. Legatt is the founder of Ivy Insight Group, where she advises high school and college students on getting into competitive colleges and graduate programs. She’s also the author of a brand new book, “Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self" (St. Martin's Griffin). In our conversation she explains how the college application p

After picking up an MBA from MIT and pursuing a career in the corporate world, Paul decided to shift gears completely and explore a totally different approach to work and living. He documents his approach with raw honesty and insight that cuts through the BS in his weekly Substack newsletter, which he calls Boundless, and on his podcast, Reimagine Work. Head over to my new learning community, Write With Impact Academy, and watch a few video clips from my conversation with Paul to get a flavor for the kind of wisdom he shared around his approach to writing and storytelling. Of if you want to go really deep, watch the entire conversation, which I’ve posted there as well. It’s all free. Just head over to www.writewithimpact.academy, and just enter your email address to sign-up. We’re part of Substack’s growing community of writers and creators expanding the reach and impact of their art.

I recently sat down with Amy Blaschka for a special Writing Masterclass for Write With Impact Academy.   Amy is a social media ghostwriter and storyteller, helping busy clients craft compelling content that people want to click and share.   She also writes prolifically under her own name on LinkedIn and as a Forbes Leadership Contributor.  This year she launched a newsletter on Substack she calls, “Illuminate Me”, which you can subscribe to at amyblaschka.substack.com.   In her Writing Masterclass, Amy shares some of the strategies she uses to help her clients turn their ideas into clickable and shareable content, as well as some of the strategies she uses to consistently generate the excellent content she publishes under her own name.   Subscribe to Write With Impact Academy, hosted on Substack, and begin your journey to becoming a better writer.

Andrea was a correspondent for CNN before entering the nonprofit sector.  Today, Andrea is Founder of College2Career Academy, and helps confused college students, new grads, and young professionals build meaningful careers they'll love. Andrea is also the host of Time4Coffee, an Apple Top 100 podcast where she interviews successful professionals across different industries. She was named by LinkedIn as one of the top providers of career advice.

Jane Rosenzweig is the Director of the Writing Center at Harvard College, where she has taught thousands of undergraduates how to improve their writing skills for the past two decades. Prior to Harvard Jane was an editor at The Atlantic. Jane holds a Master of Fine Arts Degree in fiction from the University of Iowa Writers’ Workshop. Earlier this year, Jane launched a newsletter on Substack called “Writing Hacks” where she shares some of the tips and techniques she teaches in her classroom. You can sign-up at writinghacks.substack.com. One more thing: this episode is just an excerpt from a much longer conversation we had. To listen to the entire conversation, go to writewithimpact.academy and subscribe.

Richard Rys, Editor of Wharton Magazine, helps address common writing challenges, from choosing a topic, to outlining your story, to writing the first draft.  This is an excerpt from a longer conversation you can find on Write With Impact Academy, a new learning community hosted on Substack dedicated to helping you become a better writer. Subscribe here.

Two years ago, after writing an article on LinkedIn consistently every week for nearly five years, I hit the pause button. Here's my story about why I stopped, and why I've decided to start writing again. Here's how I'm rediscovering the joy of writing. Subscribe to the Write With Impact newsletter on LinkedIn  Subscribe for the latest writing, podcasts, and resources from Write With Impact Subscribe to Write With Impact on Apple Podcasts

In this episode I chat with James Crabtree, a journalist and author of the new book, Billionaire Raj: A Journey Through India’s New Gilded Age. The Billionaire Raj charts the rise of the new billionaire class behind India’s rapid economic rise. In this eloquently-written page-turner, James combines on-the-ground reporting, rigorous economic research, and vivid storytelling as he brings to life the fascinating yet not very widely-known tale behind the world’s second most populous nation. Before writing his book, James was the Mumbai bureau chief for the Financial Times. He’s currently an associate professor at the Lee Kuan Yew School of Public Policy in Singapore, where he teaches courses on leadership and political communication. Since it was published in July, Billionaire Raj has received several glowing reviews by top-tier media. Along with just a handful of newly published books, Billionaire Raj was short-listed for the Financial Times/McKinsey Business Book of the Year Award. It was also recently named by

Today I’m pleased to share a conversation I had recently with Dr. Simon Targett, the co-author with John Butman of the new book, New World, Inc.: The Making of America by England’s Merchant Adventurers. Dr. Targett holds a PhD in History from the University of Cambridge. He was a  journalist and editor with the Financial Times for over a dozen years, and later headed up the publishing arm of Boston Consulting Group before founding Thinking Cap Communications, a London-based strategic thought leadership and reputation management consultancy. Soon after its publication in March by Little, Brown and Company, New World, Inc. was named a “Best History Book of the Month” by Barnes and Noble. New World, Inc. tells the story of English merchant adventurers in the 16th and 17th centuries. In their search for China, where they hoped to trade woolen cloth, England’s chief export at the time, for China’s silk and other luxuries, they ended up establishing trading outposts and colonies in America. These adventurers, backe