Pwc's Digital Pulse Podcast

Informações:

Sinopse

Join PwC's Digital Change team in discussing the week in tech. Bite-size analysis to keep your finger on the digital and tech pulse.

Episódios

  • 15 years of digital disruption in media

    22/06/2016 Duração: 07min

    Since 2002, PwC's Entertainment and Media Outlook has put the spotlight on key trends and forecasts for Australia's entertainment and media sectors.  Now in its fifteenth edition, the report has considerably expanded its original remit in line with the rise of digital and online technology in these industries, incorporating the consumer internet sector, digital publishing and streaming technology, to name a few.  In this episode, PwC Australia’s technology, entertainment and media industry leader David Wiadrowski looks back over the past fifteen years of digital disruption in Australia's media industry. As David notes, while technology has done much to upturn the local media markets, key digital growth opportunities now exist for media organisations that pivot towards Asia.

  • Retail Loyalty Schemes in the Digital Era

    07/02/2016 Duração: 06min

    Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like. This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

  • The sharing economy’s next move

    22/09/2015 Duração: 05min

    The sharing economy has reinvented the approach to some traditional industries - such as Uber has done with transport and Airbnb with hospitality. Where are opportunities for collaborative consumption emerging elsewhere? PwC speaks to global thought leader on the sharing economy, Rachel Botsman.

  • How are you measuring the success of your app?

    10/09/2015 Duração: 03min

    Producing a meaningful web or mobile app involves listening carefully to your customer in order to work out what their needs are. It’s also essential to optimise your content to suit those needs on whichever platform they use. But now what? Are you measuring the success of your app in the right way?  Joe Brasacchio, Technology Lead, and Stephen Cheshire, UX Principal, from PwC’s Digital Services discuss the options for analysing results – moving beyond hits and downloads to work out what really matters.   

  • How to enhance your customer relationship through a mobile app or website

    02/09/2015 Duração: 05min

    You’ve worked out how your customer feels about you. Either they want to spend hours gazing into your mobile app or they’re here for a good time – but not a long one. How do you construct your mobile app or website accordingly? Joe Brasacchio (Technology Lead) and Stephen Cheshire (UX Principal) from PwC’s Digital Services talk about taking the next step in your customer relationship, and how the most successful love affair comes from embracing user behaviour. 

  • How retailers can engage with tomorrow’s customer

    02/08/2015 Duração: 09min

    PwC’s third Connected Retail report, Connecting with tomorrow’s customer… now, examines the behaviours that are set to define the customer of the future.   Richard Blundell, Director, Retail & Consumer, and Shannon Orbons, Senior Manager at Digital Services, draw from inspiration across industries to discuss how retailers can prepare for the demands of tomorrow’s customer, providing a personalised service that anticipates and exceeds expectations. 

  • Putting mobile devices at the heart of media content

    02/07/2015 Duração: 06min

    There’s no doubt that the mobile revolution has impacted a number of industries but the last five years has seen the biggest shift in user behaviour, not least for the entertainment and media industry.   With consumers around the world fully embracing mobile devices, the challenges now faced by entertainment companies have led to some interesting innovations – however many organisations are still failing to embed mobile at the centre of their business models. In the last of our podcast series on the PwCAustralianEntertainment & Media Outlook, David Wiadrowski of PwC Australia and Marcel Fenez, Global Leader for Entertainment and Media, discuss mobile devices and media content. 

  • Innovation for the entertainment and media industry

    25/06/2015 Duração: 07min

    The 2015 PwC Entertainment and Media Outlook highlights seven forms of innovation thatindustryorganisations must strive to implement, in order to survive disruption. PwC Australia's David Wiadrowski and Global Leader for Entertainment & Media Marcel Fenez talk about how organisations can nurture the right ecosystem to promote innovation.

  • Digital vs traditional media – what’s the difference?

    18/06/2015 Duração: 07min

    The PwC AustralianEntertainment and Media Outlook shows that after a decade or more of disruption, the entertainment and media industry has emerged to confront a new landscape, one that sees increasing competition from corporate brands that are also publishing content.   For the consumer – who is faced with information through both professional and user generated content – there is more choice than ever. Expectations have risen, too, fuelled by on-demand access that offers convenience.   This has implications for Australia’s entertainment and media industry, which is still too focused on the distinction between traditional and digital forms of media – a divide no longer noticed by consumers. Within this paradigm, how can media businesses offer a great user experience, ensure loyalty and continue to be successful?   Marcel Fenez, PwC Global Leader for Entertainment and Media, and David Wiadrowski, PwC Australia’s Technology, Infocoms, Communications and Entertainment Leader, discuss the blurred lines between

  • GSISS 2015 – The cyber security risks for technology in energy, utilities and mining

    24/04/2015 Duração: 06min

    The Global State of Information Security Survey (GSISS), PwC’s annual cyber security report, shows that the convergence of technologies is a major cause of concern for the energy, utilities and mining industries. A greater reliance on operational technology and the use of outdated systems means increasing areas of risk opening up.  Andrew Gordon, partner in PwC’s cyber team in Melbourne and Stephen Loadsman, energy, utilities and mining consulting partner, discuss the critical issues that businesses in this sector must focus on in the coming year.   For more information on PwC’s Global State of Information Security Survey and the energy, utilities and mining industry, please visit this link. 

  • GSISS 2015 – The rise of the hacktivist in energy, utilities and mining

    17/04/2015 Duração: 05min

    The Global State of Information Security Survey 2015 (GSISS), PwC’s annual report into the cyber security industry, shows that detected attacks on the energy, utilities and mining industries are increasing at a rapid rate.   Andrew Gordon, Partner in PwC’s cyber team in Melbourne and Stephen Loadsman, energy, utilities and mining consulting Partner, look at the cyber security trends emerging from the past year. 

  • GSISS 2015 - Cyber security and the Internet of Things in healthcare

    10/04/2015 Duração: 06min

    Thomas Sonderegger, Partner in PwC Australia’s Cyber business, and Nikhil de Silva, lead Partner for Digital Health at PwC Australia explore the issues surrounding cyber security and the Internet of Things in healthcare.   

  • GSISS 2015 - Cyber security risks for health insurers

    26/03/2015 Duração: 07min

    Detected cyber security incidents in healthcare are rising at double the rate of other industries. Thomas Sonderegger and Nikhil de Silva of PwC Australia discuss the Global State of Information Security Survey 2015. 

  • How can retailers and consumer goods organisations unlock the value of Asian FTAs?

    26/03/2015 Duração: 03min

    Free Trade Agreements are vital for the Australian retail and consumer goods industry and the future growth of organisations, says Stuart Harker, Global Retail & Consumer Advisory Leader at PwC Australia.

  • Keeping the financial services cyber secure

    20/03/2015 Duração: 07min

    The financial services sector is painting an increasingly complex picture when it comes to cyber security. With threat levels rising and sources of attacks multiplying, how best to ensure your business is protected?    Michael Cerny, Partner in PwC Australia's Cyber Security team, and Hugh Harley, PwC's Financial Services Industry Leader, discuss the finance results of PwC’s cyber security report, the 2015 Global State of Information Security Survey. 

  • Aligning content marketing with your sales strategy

    12/03/2015 Duração: 07min

    Nirosha Methananda discusses the benefits of aligning content marketing with sales, and offers essential tips to ensure a successful content marketing strategy.   

  • Podcast: Connecting in the consumer for authentic content marketing

    06/03/2015 Duração: 09min

    Digital Pulse Editor Nirosha Methananda talks content marketing platforms, how organic marketing is just one way to obtain authenticity in leveraging your brand, and whether it's true what they say about email marketing being dead.

  • Retail trends 2015: the rise of in-store digital devices

    26/02/2015 Duração: 07min

    PwC Australia's retail and consumer specialist in the Digital Change team, Richard Blundell talks about the rise of digital devices in store.  Click here to read more about Connected Retail

  • When accessibility and UX combine

    15/02/2015 Duração: 15min

    PwC Australia's Head of Digital Accessibility Sarah Pulis and Senior User Experience Consultant Tal Bloom discuss the benefits of integrating accessible design more closely with UX, harnessing its full potential to empower both the user and the business. Digital Pulse, February 2015.  www.digitalpulse.pwc.com.au Twitter: @PwCAUdigital

  • The future of innovation - Part 2

    05/02/2015 Duração: 09min

    Join Trent Lund and Duncan Stone from PwC's Innovation business as they complete the second of a two-part series in the future of innovation and businesses can do to make themselves more innovative. 

página 1 de 2