Data-Driven: Uncovering the Intersections of Data and Marketing

Successful businesses are finding unique insights from customer voice by tapping into unstructured data channels like social media, chat logs, surveys and more. In this episode of Data-Driven Ravi Iyer, Chief Data Scientist at Ranker, Tara Roberts VP at Oracle and Cady Behles Social Strategy Consultant at Oracle reveal how businesses are using unstructured data to drive customer engagement.

In this bonus episode of Data-Driven, Associate Sales Planner Sam Rahe tells us how sales planners fuel data buying. He'll try to answer the scale vs. price conundrum, highlight trending data segments and reveal the most obscure data requests he's ever received (think Game of Thrones).

The emergence of new platforms and channels has made it increasingly challenging for businesses to understand their best customers and prospects across offline, online and mobile interactions. SVP and GM of Oracle Data Cloud Omar Tawakol discusses the critical need for businesses to harness and stitch together the many data points around a single customer to deliver and personalize every interaction.

Head of Content at Dun and Bradstreet, Brad Young talks about the unique challenges faced by B2B marketers and how they can use data to overcome them.

Gaining competitive insights and applying it to competitive marketing action is still a mystery for many companies. Join guests Mitch Brandow, EVP of Engagement Strategy & Analytics at BBDO and Karl Gamester, Senior Director of Client Success at Oracle Data Cloud as we de-mystify data in marketing and how data makes customer engagements more meaningful and successful.