Inside Online Podcast

This month we catch up with Jonathan MacDonald at youth mobile brand network Blyk. Will Collin, at Naked Communications, and supplier to IPA's latest publication Advertising Work 16, discusses the effectiveness of advertising and consistent measurability of online and offline media. We also talk with Mark Cridge and Sebastian Royce at Glue London, on how to be a perfect client, being more experimental and the need for speed of ideas in current brand advertising.Download this podcast

On this month's show we talk with Arjo Ghosh, the CEO of iCrossing, and the Chairman of the IPA's new Search Group, giving the lowdown on getting the most out of your search marketing. Jenny Southwell, E-marketing manager for First Direct fills us in on their pioneering use of social networking and Tim Gould, the head of marketing at Casio Electronics, talks about lifestyle-based engagement and Casio's plans for a virtual multi-story building for their customers.Download this podcast