Inside Pr

Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini,... Continue Reading → The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading → The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading → The post Inside PR 555: Facebook – decaying from the Inside? appeared first on FIR Podcast Network.

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading → The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.

Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553.Continue Reading → The post Inside PR 552: Envisioning Your New Workplace appeared first on FIR Podcast Network.

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 551: The Future of the PR Industry appeared first on FIR Podcast Network.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.

Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers  and influencers are also not as... Continue Reading → The post IPR 549: Why do Some PR Pros Do Bad Things? appeared first on FIR Podcast Network.

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading → The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.

Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each... Continue Reading → The post IPR 546: Inside PR is Back appeared first on FIR Podcast Network.

Summer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading → The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.

Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.Continue Reading → The post Inside PR 544 – Mr Zuckerberg was otherwise engaged appeared first on FIR Podcast Network.

On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.Continue Reading → The post Inside PR 543 – Algorithmic Accountablity and Privacy appeared first on FIR Podcast Network.

Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.Continue Reading → The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.

Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.Continue Reading → The post Inside PR 541 – Gain a point. Lose a point. appeared first on FIR Podcast Network.

Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”Continue Reading → The post Inside PR 540 – Private and Privacy aren’t the same thing appeared first on FIR Podcast Network.

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.Continue Reading → The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR Podcast Network.

This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.Continue Reading → The post Inside PR 538 – Roger McNamee is Zucked appeared first on FIR Podcast Network.

Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?Continue Reading → The post Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers? appeared first on FIR Podcast Network.