Informações:
Sinopse
Discussions about CRM and marketing automation solutions and best practices. Analysis of the latest CRM and CRM-related industry news. Hosted by Steve Chipman from CRM Switch https://www.crmswitch.com and Sam Biardo from Technology Advisors http://techadv.com
Episódios
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118 Always Be Video Closing
09/03/2024 Duração: 32minSam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.
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117 Ross Simmonds of Foundation Marketing
15/02/2024 Duração: 41minSteve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.
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116 Quote-to-Crypto
31/01/2024 Duração: 31minSteve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pricing changes, needed integrations, and evaluating vendors based on industry-specific requirements.
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115 Your Perfect AI Self
14/12/2023 Duração: 32minAI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. Sam and Steve agree AI is best for outlines and some after-the-fact SEO optimization, while human-written content ranks better. They discuss various uses of AI in marketing, like generating content sections, outlines, titles/descriptions, Tweets, LinkedIn posts, images, presentations, and videos. Key takeaways are that AI is extremely helpful for accelerating content creation and distribution but should be used carefully and edited by humans for the best results. The hosts emphasize keeping human-created, original text for critical content like blogs. They note AI content lacks nuance and sounds formulaic if not edited. Data shows that human-optimized content ranks better in s
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114 Is SEO Dead?
10/10/2023 Duração: 29minSteve and Sam talk about the state of SEO in the context of CRM and leads.
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113 CRM AI Use Cases
12/04/2023 Duração: 31minSam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.
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112 Dumbed Down By AI
25/02/2023 Duração: 37minSam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test data
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111 Generative CRM & Marketing
13/01/2023 Duração: 34minTech layoffs, low-code development, ChatGPT in marketing, social media marketing
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110 How Low Can You Code?
18/04/2022 Duração: 30minCRM and CRM-related news & information for April 2022.
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109 Scott Eller of Neuraswitch
22/01/2022 Duração: 31minSteve and Sam talk to Scott Eller, Chief Relationship Officer & Co-founder of Neuraswitch about transcription, redaction, and sentiment analysis.
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107 Mathematical CRM Failure
08/11/2021 Duração: 39minSam and Steve talk about enforcing security for remote work, COVID's effect on shared workspaces, hindsight 2020 COVID predictions, Creatio's unique approach to a virtual conference, Sam's mathematical mindset around phased implementation, Salesforce sunsetting the Legacy Workflow Builder, the use cases for low code, integration uptime, people not reading iHateCRM.com, HubSpot's biggest product announcements, handling CRM custom objects, Snowflake, and Destination CRM's 2021 CRM Industry Awards. Steve also previews his thoughts on AI and marketing, which will be addressed in greater depth next month. Creatio ACCELERATE Conference Registration
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105 Andy Zambito of Creatio
30/07/2021 Duração: 29minAndy Zambito, Chief Sales Officer, Americas at Creatio, joins Sam & Steve to talk about process management, CRM, digital transformation, low-code, tailored experiences, differentiation, speed of change, speed of operations, and more.
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104 Listmania Part Deux
23/06/2021 Duração: 28min10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 plugins to use with your new Wordpress site (relating to Google's new page experience standard)
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103 Are You Listicling?
06/05/2021 Duração: 30minSam and Steve verbally expand on several of their respective listicles. Source posts are: 10 Questions you Must Ask When Selecting a CRM 5 Levels of CRM Requirements 8 Website Issues That May be Costing You Sales Leads
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102 Jeffrey Russo of HubSpot
14/04/2021 Duração: 28minAn interview with Jeffrey Russo, Director of Product, Sales Hub Go-to-Market at HubSpot. HubSpot's evolution from a marketing system to broader front office solution, focusing on the needs of the user experience, streamlining the quote-to-cash process, moving up market, getting "technical debt" that exists within organizations out of the way of the customer experience, applying functionality such as automations across different departments and use cases, HubSpot's durable partner channel, Conversation Intelligence, sales coaching based on transcripts, applying machine learning to transcripts, honoring two party states & countries, HubSpot's advantage for applying revenue attribution to marketing efforts.
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101 CRM Millions and Billions
12/03/2021 Duração: 29minCreatio raises $68 million, HubSpot goes enterprise, Sugar's HD-CX, AWS and AI, Salesforce eyes $50 billion in five years. Creatio's first ever funding announcement video Rich Green's Deep Learning & Time video
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100 VAXRM
29/01/2021 Duração: 32minSalesforce's Vaccine Cloud, Sam's vaccine shot scheduling nightmare, Sam's joint webinar with Creatio, CRM 3.0, how low code/no code has altered roles in CRM deployment & management, field service, ABM, video selling, video training, CRM best practice videos, de-densifying your slide decks, HubSpot's customer code deck, explaining difficult to explain concepts, telling a story, content distribution.
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099 Slackquisition
21/12/2020 Duração: 33minSalesforce's acquisition of Slack (and Acumen), SugarCRM acquires its largest partner W-Systems, CRM vendors & leads, getting found for CRM searches, Creatio's 24 hour event, low-code solutions, BA to developer ratios, Facebook acquires Kustomer, visual development tools & whether they are necessarily simple, the Microsoft/C3.ai/Adobe alliance, CRM predictions for 2021.