Morgan James Radio - Book Publishing | Writing | Book Marketing | Authors

"As an author, especially in a topical nonfiction or the crossover in the parable like we do, have to think of your book as your business card. This is what's going to get you credibility. It's gonna get you notice, get you to be able to launch into that career." Bob Burg and Jeff West came together to coauthor a compelling business parable, "Streetwise to Saleswise: Becoming Objection Proof and Beat the Sales Blues." During our conversation, Jeff and Bob share how they incorporate their experiences and expertise into a unique story.  They share the story behind their collaboration and their approach to writing a business parable. This episode highlights the importance of finding the right path as an author and how teaming up with the right partner can lead to incredible outcomes. The power of storytelling is undeniable. Personal anecdotes of overcoming challenges, shaping business narratives, and building resilience have the potential to uplift and inspire fellow entrepreneurs. Writing a book is another way

"You get into the mode of, I have to tell this story. I'm supposed to. I'm called to, and I can see it right there. And if if I don't, I'm actually leaving something on a table in my life."" Key Moments 05:46 Authors need to effectively market and self-promote. 09:21 Tailor stories to engage audiences. 14:33 Engage with story before presenting data. 23:19 When writiers contemplate ghostwriting. 24:45 Revising form led to easier book writing. 30:07 Identifying target audience. 30:45 Be able to answer the questionm, "why are you the person to write the book?" 34:25 Modular structure and editing process for accuracy. 36:59 Grateful for listening to Morgan James Radio. Connect with Alice Visit Alice’s Website Order the book Tell Your Story Resources https://www.morgan-james-publishing.com/state-of-publishing/ Morgan James Publishing website Twitter.com/morganjamespub Linkedin.com/company/morgan-james-publishing/ Facebook.com/morganjames Tell Your Story Alice Fairfax joins for a conversation on the importance of t

"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced." Episode Highlights 02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality"  04:14 International Association of Amusement Parks and Attractions. 07:16 Creating loyalty through experiences, not just rewards. 10:08 Guiding principles for effective customer service. 15:43 Pineapple symbolizes invitation to share hospitality 17:58 Book explains tangible side of consulting work. 25:27 Write the book before worrying about drafting, editing, and publishing. 26:27 Write without barriers while acknowledging the time it will take. Turn Your Training into a Book Josh Liebman shares his journey of transforming his expertise and consulting work into a meaningful book, "The Hospitality Mentality: Create Raving Fans Through Your Guest Experience

It's not just about being a mother or a woman. It's about leveraging the wisdom and lessons learned from your mom to excel in the workplace, regardless of gender. - Valerie Cockerell Valerie Cockerell is no stranger to a challenge. Navigating her way through a myriad of roles, including as a leader at Disney, she found herself juggling the responsibilities of being a mother and a leader in the workplace simultaneously. As she navigated the world of parenting and leadership by learning on the fly she started noticing similarities between the two. Realizing the potential of her unique perspective connecting leadership and motherhood, Valerie decided to share it with the world in a book. It didn't take long for her to recognize that writing a book required a similar level of discipline and structure as leading a team or raising a child. The result is an inspiring and relatable guide to leadership that challenges traditional perspectives and champions the valuable lessons learned from motherhood. In her new book,

  "Even if you only sell three copies, it is worth the time. You've earned this experience as an author, and it's an opportunity to engage with your readers and leave a lasting impression." - David Hancock Many authors wonder about the value of book signings. During this episode we dive deep into the topic, discussing why book signings are so important and how to make the most out of them. As a publisher David often gets asked if book signings are worth it. There are people on both sides of this. Some that clearly share that they do not want sit for 90 minutes to 2 hours and sell three books. They feel it is a waste of time. Then there are others who find book signings to be an incredible experience. They feel like they meet some amazing people and get the chance to talk about their work. They count down to the opportunity to do it again. In the world of publishing, book signings hold a value beyond the surface level. Not only do they serve as a great way to connect with readers, but they also create a p

With Morgan James Publishing celebrating their 20th anniversary it felt like the perfect time for David to reflect on where the business has been and how it got here. The publishing industry has changed over the last two decades, and while we can't anticipate the challenges that are ahead for Morgan James Publishing, he knows they have learned a ton. When David first stepped into the world of publishing, he wanted to create something unique while challenging the norms. There was a lot of excitement when Morgan James Publishing was founded in 2003. The business was driven by a passion to empower authors and offer them more flexibility and speed to market. He knew that he wanted to provide a personalized experience with a traditional feel, but also allow authors to retain ownership and control over their intellectual property. Many authors start feeling frustrated and discouraged by the lack of collaboration from publishers. Despite their efforts to build strong author-publisher relationships, they just seem to

Rob Kosberg shares how to get the most out of the book you write by utilizing online marketing. Book funnels are a key piece in the distribution strategy at Best Seller Publishing. It is key to driving traffic, building an audience, and getting the word out about your product. When it comes to getting the most out of your book, you must determine why you are writing your book and what you want it to accomplish for you. Everyone wants to get their message out and help people. Specific goals will help you work toward a specific outcome. Resources: publishpromoteprofit.com bestsellerpublishing.com

Liam Austin, entrepreneur, and co-founder of Entrepreneurs HQ share the benefits authors experience by participating in and hosting virtual Summits. Liam Austin is the co-founder of Entrepreneurs HQ and Virtual Summit Academy. A business growth strategist, Liam equips and empowers entrepreneurs in many spheres to increase their authority, grow their audience (and email list), and build a network of influencers, all while generating additional income and making an impact. He has been featured in BRW, The Australian, Inc, Smart Startup, and Property Observer, to name a few. Virtual summits have become popular over recent years. Specifically for authors, they are a great resource and opportunity to generate leads, connect with their desired audience and expand their reach and creditability. Whether speaking at or hosting a virtual summit, identify how to stand out and take advantage of the opportunity to build your audience. Resources: Virtual Summit Class Quick Workshop Win Entrepreneurs HQ Morgan James Publis

Dr. Gary Josephson, MD, MBA, author of Ordinary to Extraordinary Seven Principles for Life Success, shares some principles to live by so you have a fulfilling life and sustainable long-term success.   Dr. Gary Josephson dedicated his life and career as a pediatric otolaryngologist and Chief Medical officer. Through this journey, he identified seven principles that, when applied, have a proven track record of producing a life you can be proud to live. Attitude, knowledge and wisdom, and benevolence are a few of the life-altering foundations. No matter your industry, understanding how principle 2, knowledge and wisdom, impacts your journey is a game changer. You need to know more than you need to know, so never stop learning.   For authors, you must be passionate about your message and dedicated to bringing it to life. Don’t be afraid to share what you write and invite critique. If you welcome feedback and make the needed adjustments, you will put out the best possible product. Resources: Ordinary to Extraordin

David Hancock and Bobby Kipper, co-authors of Performance Driven Giving, share the importance of having a giving mindset in both personal and professional lives. David and Bobby, experienced best-selling authors, seek to provide others with a roadmap to unleashing the power of generosity in their life. Giving back is important to every aspect of life; it grounds you personally and can differentiate you professionally. It doesn’t matter if it is money, time, knowledge, or product; giving sets you apart and builds value in the lives of others. For authors, there is a benefit to utilizing ghostwriters. Collaboration and partnering in the writing process are key factors while developing books in the Performance Driven book series. In the spirit of giving, David and Bobby acknowledge their ghostwriter Kent Sanders for his key role in the process. Resources: Free Download of Performance Driving Giving

Sarah Humphreys, Morgan James’ youngest author, gives helpful tips on keeping organized when writing a novel. At sixteen years old, Sarah pitched and landed her first book deal for a YA dystopian fantasy titled Stone Cold. When writing fiction, keeping details and backstory details straight can prove challenging. The best way to keep it all straight is with a master document. Google doc is a great resource. It can serve as a go-to for any character, location, or worldbuilding block. If you want to succeed as a fiction author, surround yourself with other writers who challenge you. Engaging with like-minded individuals is the fastest way to get where you want to go. Find a support system, get advice and work to grow as a writer. Resources: Stone Cold by Sarah Humphreys Instagram Website Facebook

Corey Poirier shares how to successfully utilize crowdfunding as you launch your book. Crowdfunding is not something people consider when planning their book launch. While underutilized, it can provide valuable exposure, feedback, and accountability prior to your book hitting the market. When it comes to crowdfunding, you must have a clear plan. As with any launch, having a launch plan is key to success. Who are you going to approach? Where are you going to run ads? Are you going to utilize video? Once you know how you want to use crowdfunding, you can harness it to help you build credibility by building expectations and providing value to your audience. Resources: Thebookofpublicspeaking.com (free book) thatspeakerguy.com/ Coreypoirier.com www.thebookofwhy.com/

Bruce Stachenfeld shares the three things anyone starting in Real Estate needs to know to launch a successful career. You can apply the wisdom found in philosophy and business to the real estate industry. When you have a clear vision, you can plot a learning curve that will project you to success. When you are starting, go big. Get a job in the most prestigious company in the largest city. Make sure you work for a company doing cutting-edge work. Always go where you will meet the right people. If you aim for these three things, you can take what you learn and apply it anywhere. As you learn and grow, you can use experience and wisdom to outperform all of your competition.  Resources: brucestachenfeld.com The Real Estate Philosopher’s Guide: The Secret to Real Estate Success by Bruce Stachenfeld Twitter LinkedIn

Renee Marino reveals how to master the art of communication through boldness and confidence. Many have an issue with asking to receive. Whether you think you aren't good enough or you think others are better than you. Everyone has the ability and confidence inside. You must be a student of life and learn all you can through the opportunities that are available to you. Be in constant communication with yourself so you know the sound of your inner voice. Take imperfect action, be honest and speak from the heart. Resources: Becomingamastercommunicator.com Instagram Facebook Linkedin  

Tia Graham shares her eight-step methodology for leaders to prioritize their happiness and thrive in their day-to-day lives. The traditional rat race mentality tells you that you can be happy when…when you get a promotion, accomplish something great, etc. Embracing mental wholeness and finding happiness today are needed to live a balanced life. Through utilizing the science of happiness and neuroscience, leaders can find balance and happiness and reproduce that in their teams. This creates an environment that produces motivated, loyal and productive team members who are empowered to live their best lives. Resources: Happyleaderbook.com Arriveathappy.com Instagram Facebook LinkedIn YouTube

Kevin Williams unpacks what it means to operate in irrational kindness in your place of work. Your work matters, no matter how menial. You can change someone’s day. It is irrational but true. There is purpose in what you do. We can lift each other when we view our job as an opportunity to encourage others. Use the tools and avenues at your fingertips to put irrational kindness into the world. Resources: irrationalkindness.com Instagram  

Amy Scruggs shares her best tips for getting comfortable presenting yourself on camera. Influencer culture and the transition to video interviews have led to authors needing to become more comfortable presenting on camera. For many, it starts uncomfortable but gets easier over time. It starts with self-awareness and builds to practicing and fine-tuning your presentation. Learning to convey your engagement on video will help you succeed in this brave new world of modern media. Resources: amyscruggsmedia.com Instagram YouTube

Dan Gingiss joins us to discuss his new book, The Experience Maker. Every company and brand can create a remarkable experience that customers can’t wait to share. We are all in customer experience and customer service. Everything you do is part of the customer experience. Anyone can immediately implement ideas that can improve the customer experience without needing a huge budget or manager approval. Resources: Theexperiencemaker.com Linkedin Twitter

David Hancock explains how bookstores have changed over the last 18 months.  When many bookstores were closed, they reevaluated their business models. Bookstores are more focused on regional and local interest rather than selling the big national sellers.  There are many opportunities for authors. And some great news coming out of major bookstores that are encouraging for authors.   

La Vonne Earl, the author of A Coach for Christ, joins David Hancock and Jody Maberry to discuss how coaches can use books to build content and connect with more people.  La Vonne talks about how she used her existing coaching strategies and framework to write her book. Through the book, she has been able to get a bigger reach and more influence than she could have before.