Advertising Podcast From The Ipa

In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.

McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level. They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by discussing McCann’s ‘See my Pain’ campaign with Nurofen, which stemmed from the fact that 1 in 2 women feel their pain was dismissed.

David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself. David founded WPP Unite, the company's LGBTQ+ community which has helped create the 50th anniversary campaign for Pride in London and produced research into LGBTQ+ marketing and its future. Russ helped start the parent and carers ERG at RAPP, and was a key driving force in drastically extending parental leave at the agency.

A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater transparency of people in positions of power taking parental leave, for it to be encouraged and normalised for everyone.

Why is authentic representation in media and advertising so important? In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.

What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024. Nominations are open until January: ipa.co.uk/ilist

At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chief Strategy and Innovation Officer at Spark Foundry and Anna Legros, Strategy Directo at Ogilvy.

BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.

At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.

Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.

Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world’s biggest marketing services group.

Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process has changed over the years, the keys to client-agency relations, the Pitch Positive Pledge, and more.

The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about communicating in a clear, concise, and consumable way.

This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas. Kit and Vicky discuss bums among other matters, including: • Dissect their adverts on Anusol and Replens • How British humour is the best way to break taboo topics, as the British are leaders in toilet humour • How the Anusol campaign aims to educate by giving a diagnosis as well as removing the shame • Don’t treat the female body as a problem to be solved • The importance of adverts on behavioural change, but also not to exaggerate their impact – the issue with purpose washing • Don’t slip into stereotypes

Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.

A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.

Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order’.

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen. Episode Highlights: - The definition of tokenism and its implications in advertising campaigns. - Real-world examples of tokenism's impact on diverse communities. - Personal experiences of our guests, including how tokenism has played out in their careers and campaigns. - The importance of aligning internal policies with external messaging. - Approaches to diversity beyond event-based marketing efforts. - Strategies employed by agencies to tackle tokenism, both internally and in collaboration with clients. - How diverse communities can be actively engaged in the creative process to avoid tokenism. - The Barbie movie, and how it is or isn’t helping representation.

AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do? And how can agency leaders get started with AI?

What’s the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks and opportunities? What practical steps do agencies need to take in the short medium and long term?