Thinks Out Loud: E-commerce And Digital Strategy

If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an… The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.

AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?… The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.

AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.… The post Will Your Customers Use AI? (Thinks Out Loud Episode 418) appeared first on Tim Peter & Associates.

I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology… The post Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) appeared first on Tim Peter & Associates.

As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for… The post Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.

The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high… The post Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) appeared first on Tim Peter & Associates.

In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms.… The post CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) appeared first on Tim Peter & Associates.

You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading… The post No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) appeared first on Tim Peter & Associates.

I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s… The post Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) appeared first on Tim Peter & Associates.

You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?… The post Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413) appeared first on Tim Peter & Associates.

If we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & and that Google doesn’t. Don’t… The post Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) appeared first on Tim Peter & Associates.

Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) appeared first on Tim Peter & Associates.

Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In particular, he knows why email marketing… The post The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) appeared first on Tim Peter & Associates.

Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the… The post 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) appeared first on Tim Peter & Associates.

Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about… The post Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) appeared first on Tim Peter & Associates.

Have you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way to think… The post Revisiting What Trees Will You Plant? (Thinks Out Loud) appeared first on Tim Peter & Associates.

As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits… The post Revisiting Gratitude 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.

Hey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinforced for… The post Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) appeared first on Tim Peter & Associates.

2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big lessons from 2023?… The post Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406) appeared first on Tim Peter & Associates.

With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,… The post Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) appeared first on Tim Peter & Associates.