Becoming a Social Business

Episode 17 | The Keyword Show I’ve changed the name of the show to SEO Hackerz but this is Episode 17 and on this episode, we talked about how to find the right keywords and how to best utilize those keywords. We also analyzed a website today and discussed how the site owner could benefit from […]

Episode 16 | Local SEO Domination – Crush Your Local Competition There’s a little thing called Google Maps. You see it when you search for businesses. It falls between the ads and the organic results. How can you dominate this listing and other spots on Google, as well as Bing? Set up your local listing […]

Episode 15 Podcasting for SEO Dominance In previous episodes I talked about ways of getting backlinks. One of those ways is appearing on podcasts as a guest. We have also talked about developing content in the past. Creating your own podcast and adding it to your website is a great way to add content to […]

Episode 14 | Dominate the First Page of Google This week I talked about dominating the first page of Google.  Have you ever googled something and discovered a number of listings back to the same site?  That’s Google dominance but how does a website owner dominate Google? There are 3 areas of opportunity when it […]

Episode 13 | Link Building Secrets for SEO Domination Link Building is one of the most challenging aspects of SEO. Many business owners are discouraged from doing it and many SEOs avoid it or take the cheap way out. I talk about Link Building and some organic ways to get high-quality links back to your […]

Episode 12 | Optimize Your Business for the Google 3 Pack How do you get your business in the Google 3 Pack, also known as Google Maps?  When you do manage to get your business listed how do you dominate the Google 3 Pack section of the Google Search Engine Results Page? This week I […]

Ep 11 | YouTube Optimization for SEO Unless you’ve been under a rock for the last few years you know that video has become a huge part of marketing and the internet in general.  Business owners are encouraged to create videos and upload them to YouTube as a means of marketing their businesses.  And so […]

Episode 10 Two SEO Hacks You Can Crush Your Competition With I wrote a blog post about an SEO hack that you can use (ethically) to increase traffic by 95% (or in some cases 200-300%).  I discovered some other hidden benefits to this SEO hack so that was the focus of this weeks episode.  Then […]

This week I reviewed an article on Forbes “7 SEO Trends That Will Dominate 2017“.  I also received a question during the show. What is the most important aspect of SEO currently? I spent some time on the answer.  Content is still the most important part of SEO but not quite the way it was […]

Episode 8 | 5 Things Your SEO Forgot About I recently wrote a blog post about the 5 Things Your SEO Forgot & Why It’s Hurting Your Business.  In that blog post I discussed what SEO providers who are not staying current with best practices may be overlooking some things, what those things are and […]

Episode 7 | The Future of SEO in 2017 2017 is rapidly approaching so it only seemed logical that it was time to discuss the near future of SEO and what business owners need to look out for.  SEO evolves all the time.  The days of keyword stuffing and adding your website URL to every […]

This week we talked about how Google determines who ranks higher for keywords, or why your keyword ranking has dropped.  There are over 200 ranking factors for Google but we only had time for about 8.  Here are some of the things to look for: Is the Keyword in the URL? Is the Keyword on […]

It’s all the rage…Google Rankbrain.  Wait, you never heard of it?  Ohhhh.  Well those of us that help businesses with SEO have been hearing about Rankbrain for a while now.  It was introduced to the Google core Algorithm a year ago and today accounts for 15-30% of all search query results. Rankbrain returns search results […]

This week we talked about the Penguin 4.0 update and what it means to your SEO efforts.  The penguin algorithm on Google focuses on backlinks.  The last update was in December of 2014, almost 2 years ago.  That means if you were penalized 2 years ago you were only able to remove those penalties with […]

2016 is less than 2 weeks away so it’s time to discuss what trends to look for in social media for the new year.  I started to write the post, then decided I would get some help from the Blab Universe, and I surely did..thanks Samantha Kelly.   So here is the audio, video and […]

Is Digital Advertising Right For Your Business? Google AdWords and Facebook Ads There really are 3 scenarios that I would consider using Google AdWords or Facebook Ads.  The irony is that it covers just about every business in existence today.  I decided to make this a blabcast on Google AdWords.  As a Google AdWords certified […]

On this episode of Become a Social Business I discussed how to create a successful plan for live streaming with a focus on Periscope and Blab. The 9 Secrets to Successful Scopes and Blabs It’s all the rage right now..live streaming.  And it should be since video is by far the highest engagement tool in any […]

Episode Two of my blabcast is dedicated to Facebook.  Is Facebook Pissing You Off.  I entertained some questions in the chat and questions I received beforehand about how business owners are growing weary of Facebook pages.  Some have switched to Groups which I did not discuss today.  We discussed ways to work around the decrease […]

Episode 1 of Becoming a Social Business by Scott Gombar.  It really was an open forum.  I spoke with numerous people regarding how to make their business a more social business by using Blab, Periscope, Facebook, LinkedIn and a relative unknown in the Social Media world, Alignable.  We had several experts in the field chime […]

I have featured on the Small Business CT Ask The Expert Call on June 17th, 2014.  We discussed using Twitter as a tool to market your business.  Some of the questions asked included how to use hashtags, how to target very specific demographics and twitter etiquette.  The call was uploaded to YouTube for your listening […]