Internet Marketing: Insider Tips And Advice For Online Marketing

On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously. On the show you'll learn: How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right timeWhy you need to be thinking about Amazon when it comes to search advertising Why you should be thinking about Amazon display advertising Why Amazon display advertising is ideal for brands with larger budget (10k+ per month)Why smaller brands should focus on the search side of AmazonPlus, John provides his top tip for the audience. If you'd like to connect with John you can find him on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging. On the show, you'll learn: How and why Lauren quit her full-time job and transitioned into a full-time bloggerWhat it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst bloggingHow you can connect with your audience via email marketing How you can use the info you get from email marketing to create and sell productsWhy Lauren's first business blog failed and how you can make sure you don't do the samePlus, Lauren provides her top tip for the audience when it comes to making a career out of blogging. If you'd like to connect with Lauren, you can find her on LinkedIn here and you can also find the Create & Go YouTube channel here.    See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes. On the show you'll learn: How you can undertake SEO Audits that actually get read and implemented Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)Why prioritisation is key when it comes to delivering an SEO AuditSome common SEO myths and misconceptionsWhy you should take what Google representatives say with a pinch of salt Plus Sam provides his top tip/key takeaway for the audience. If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)How you can cut through the noise Why you need to be thinking about WHY you're creating content before you startWhy no one wants your infographic! How to get better at creating something our people actually wantThe common mistakes that people make when trying to ensure their content is SEO friendly Which businesses Casie feels are creating great contentPlus, Casie provides her top tip/key takeaway for the audience. If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you. On the show you'll learn: What the latest Google “Mobile 1st indexing” update means and Cindy's unique theoriesWhy Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site How machine learning in terms of language is effecting search results on both mobile and desktopWhat Progressive Web Apps are and why you should consider them in your marketing effortsHow you can get started with Mobile SEOPlus Cindy provides her top tip/key takeaway for the audience. If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts. On the show you'll learn: What Majestic is all about and what you can use it for How Majestic won two two Queens awardsHow you can use Majestic to compare your competitors links and understanding your own share of voiceHow you can semantically analyse your website and build internal links using inlinks.netWhy it's important to optimise your content around semantic searchPlus, Dixon provides his top tip/key takeaway for the audience. If you'd like to connect with Dixon, you can find his personal website here, on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match typesHow this pairs with the exact match change from last yearWhether or not the new match types are good or bad?Whether or not the changes cause organisational issues?How you can manage your query workflow with these changes/Whether or not there are issues with duplicate keywords?If negative keywords are affected or is it causing any negative conflicts?Brad's tips for how you can go about a larger query auditPlus, Brad provides his top tip for the audience. You can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing. On the show you'll learn: Why it's important to be transparent when it comes to affiliate marketingWhy ideally, you should promote businesses that you believe inHow you can increase your conversion rate with affiliate marketing Matt's tips for using the Amazon Associates Programme The main mistakes people make when using the Amazon Associates ProgrammeWhat you should look out for when choosing an affiliate partnerPlus, Matt provides his top affiliate marketing tip for the audience. If you'd like to connect with Matt, you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO. On the show you'll learn: How Craig got started in SEOCraig's tips for scaling a businessCraig's tips for self-branding Craig's tips for starting your own businessPlus, Craig provides his top tip/key takeaway for our audience. If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. On the show you'll learn: Jon's definition of what CRO isWhy you need to be making data-backed decisions when it comes to CROThe types of data that you should be looking at to improve your conversionsWhy you should always start with Google Analytics when it comes to data analysis for CROWhy you always need to be testing elements of your websiteWhat your goal should be when reviewing your dataPlus, Jon provides his top tip for the audience.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn: How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)Why we're seeing such a growth in podcast consumption right nowThe secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisitionWhy you need to learn how channels work and what timeline goes into them to decide where you should focus your effortsWhy you need to understand the balance of marketing foundation vs growth strategyPlus, as usual, Benjamin provides his top tip/key takeaway for the audience. If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here.  See acast.com

On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.How did James come to work in the Digital Marketing industry?What lead him to start MeasureMatchWhat does MeasureMatch do and how can it help buyers and providers?What was the inspiration for MeasureMatch and how did he go about securing funding?What does the future of remote working look likeKey takeaways for what business service providers and buyers can learn from each other  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic. What an on-page SEO audit is and why they are important?Why on-page SEO is critical when it comes to ranking factors.  Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEOHow you to find out if you need to do an on page SEO auditWhy it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process. The most common mistakes that Matthew sees when it comes to technical and on-page seo audit.   Plus, Matthew provides his top-tip/key takeway for the audience. If you'd like to connect with Matthew, you can find him on Twitter here, his website he

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.On the show you'll learn: Why you need to get creative to reach the unreachable customerHow to remain memorable in a content overkilled world Why your price determines your brandWhy the answer to battling content overload isn't with more content!Why long-tail keywords remain valid as part of your marketing strategy Plus, Mark provides his top tip for the audience. If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms.  On the show you'll learn: The characteristics of ‘international’ websitesSome of the problems that organizations run into when building and maintaining sites that serve buyers in different countries?The types of issues that crop up around content and language What needs to be considered when tackling a large international site merger/migration?Why China has a completely different set of rules to other countries & what needs to be considered for companies operating there?Plus, Jeff provides his top tip for the audience. If you'd like to connect with Jeff, you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn.On the show you'll learn: How Shay built up her start-upWhy you need to be using LinkedIn videos How you need to tailor your videos for LinkedIn compared to other social media platforms Why LinkedIn is the best!How you should be using other social media platforms in your marketing effortsPlus, Shay provides her top tip/key takeaway for the audience. If you'd like to connect with Shay, you can find her on Twitter here, Instagram here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges. On the show you'll learn: Dale's 8 reasons why eCommerce SEO is different from ordinary SEOWhy breaking Google's rules is sometimes a requirement to break into a competitive product nicheWhy Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract linksWhy you should stop writing your SEO contentThe alternatives to written content for SEOPlus, Dale provides his top tip/key takeaway for the audience. If you'd like to connect with Dale, you can find him on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site. On the show you'll learn:Why you should be split testing and how you can do soWhy user experience isn't just about improving your conversion rateWhy improving engagement with your visitors is importantWhy it's harder to garner trust online todayWhy the colour of buttons on your site should remain consistent through the users journeyPlus Justin provides his top tip/key takeaway for the audience.If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world. On the show you'll learn: What "Google's perfect world" means Why structured data mark up is so important Why dynamic rendering is important when it comes to SEOWhy it's important to be predictive rather than re-active with SEOPlus, Geoff provides his top tip/key takeaway for the audience. If you'd like to connect with Geoff, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links. On the show you'll learn: How to reach out to journalists - what works and what doesn't Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives usHana's favourite tactics for using digital PR for link buildingHow we can boost our link building while running larger campaignsHow you can undertake larger campaigns on a budget Hana's tips for when a campaign doesn't performPlus, Hana provides her top tip/key takeaway for the audience. If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.