The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. On Today’s Show You’ll Learn: How you can be in control of your job security Why a shift in mindset can change everything The importance of learning and moving on from your “failures”The value of recognizing when something isn’t sustainable How to make your live webinars as successful as possible How Kerry improved a live webinar in just five

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the pro

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.On Today’s Show You’ll Learn About: Who LinkedIn is for and not forWhy LinkedIn is the perfect platform for promoting high-ticket offersThe three most important elements of your LinkedIn profileHow LinkedIn has evolved over the years Why the LinkedIn community respects marketersHow creating consistent content on LinkedIn sets you apartThe best type of content to create to get viewsWhy

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue t

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!If you like to learn by example, this episode is the PERFECT learning opportunity for you! On Today’s Show You’ll Learn: Where my business has come from, where it is now, and where it's goingHow my idea of success has changed since starting out The importance of being clear on your deeper purpose How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur How your mindset around money creates lifelong habits and atti

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have val

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making mo

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer. We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure

If you’ve been wanting to get to know me a little better behind the scenes, now is the time!Today we’re celebrating our 400th episode by having my wife, Amy on the show.  Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household.  We talk about our relationship and how we have navigated sharing

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  What if failing is exactly what you need to do in order to grow your business more quickly? Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  Are you holding yourself back because you aren’t sure how to scale your business?  Are yo

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out.  My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?On Today’s Show You’ll Learn: How to 2X, 3X, or even 5X your email open and click ratesHow waiting tables

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast. The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smalle

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.On Today’s Show You’ll Learn:How he set up an entire business through DMs and targeted adsThe process of learning how to use You

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.  If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! Just a reminder that I have a new training availabl

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena. Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worke

Today I have a quick tip episode for you.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.On Today’s Show You’ll Learn About: Understanding all the moving pieces involved in a live webinar launchPrioritizing each step in the process Setting and achieving your webinar launch goalsStaying motivated instead of paralyzed by your to-do listCreating a realistic timeline for starting your processFinding team members and resources to help with your launchThe onboarding experience and why it’s important What you should look at du

Welcome to another quick tip episode!In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  Camille helps hopeful travelers find remote work or start a remote business.Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. Let’s dive in…… If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Insta

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. Joy learned that it’s critical to show

Welcome to another quick tip episode! Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.  Let’s dive in…… If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't m