B2b Marketing Minute

Putting the "Y" back in marketing

Informações:

Sinopse

At Arketi, we've started asking “why?” more. Why you ask? We believe this simple question has the power to make us, and our clients, better marketers. Just because something’s always been done one way, doesn’t mean it should continue to be. So let’s put the “why?” back in marketing, by reminding ourselves to question four commonly held assumptions.