Notion Capital

Understanding a VC firm's investment strategy - focus, stage, thesis and so on - is critical as a founder develops their investment proposition, but so is understanding the individual strategy of each partner in a firm. This allows a founder to tailor their pitch but more importantly, get the right investor excited and committed as soon as possible.Highlights:- Good PLG businesses have a very short time to value, bringing users to the “aha” moment right from the moment they try the product- Founders should think of fundraising strategically; it is important to define a strategy and a process to close a funding round successfully- Lead with the excitement for your vision, backed by the metrics that bring that to lifeFor product-led founders, looking to raise a funding round, Itxaso Del Palacio is probably their best fit. Itxaso is a Partner at Notion Capital, which specialises in B2B SaaS and Enterprise Tech, investing across Europe at Series A. Itxaso was formerly with M12 (Microsoft’s venture arm) where she