Speaking Of The Arts

Since the beginning of social distancing, live streaming has been the one major performance opportunity available to artists. We can easily spend all day everyday now tuning in to watch artists of all types. As a result, our industry has simultaneously become flooded with live streaming and confronted with many new challenges. For example, how do you compete for people's attention with so many streams happening? How do you determine the proper price for virtual tickets when your patrons are used to viewing content for free? What type of artist fee should you offer an artist for a virtual concert? Should you use Facebook, YouTube, and/or Instagram to stream the event or are there better platforms out there? How do you make a unique experience for your patrons when you no longer have the ambience of your venue? If you are an artist, how do you make a unique experience for your fans who may be watching your show on a small phone? Lastly, what will all of this look like when live music can finally resume in per