Gen X Amplified With Adrion Porter. The Personal Branding And Leadership Podcast For Gen X.

On this episode of Gen X Amplified, I have the pleasure of speaking with Melissa (McGhie) Proctor, Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. Melissa joins me on the podcast to discuss her fascinating Gen X professional story – which includes beginning her career as a ball-girl for the Miami Heat, to her current role of leading the brand for the Atlanta Hawks. Also at the beginning of this special episode, Melissa and I briefly spend some time talking about the unfortunate and tragic passing of Kobe Bryant and his daughter Gianna – and what Kobe meant not only to us personally, but also to our generation. Listen! Melissa Proctor serves as the Executive Vice President and Chief Marketing Officer of both the Atlanta Hawks and the State Farm Arena (the home facility of the Atlanta Hawks) . In this role, Melissa oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, co