In The Trenches

  Edward Kay works with associations who are frustrated by the inability to get digital and web technology working for them. Clients come to him who are struggling with terrible website-to-membership-database integration, lack of member self-service and important data isolated in unconnected systems. Edward is passionate about making tech deliver for membership organisations and associations.   On this week’s episode, I sit down with Edward Kay, a membership technology specialist and the founder of Tall Projects, which provides digital services for membership organizations and associations. I brought Edward on the call to talk about his journey into freelancing; specifically how he keeps his operation lean, how he moved away from trading time for money to a recurring revenue subscription model, and why it’s so important to niche down and then maybe niche down some more.   My big takeaway from this episode is that the crux of success is discipline work. And that it’s completely possible to land great clie