In The Trenches

  Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.   Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.   In this broadcast, Justin and I talk about:   Justin’s company AdSkills and how long he’s been in the business of selling courses What payment model he prefers to use when delivering his services Justin’s foray into “pay what you want” pricing How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling” Some of his other findings from the split test experiments How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup What is Justin’s philosophy beh